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Northern Light Technology. Automated Monitoring and Multi-Media Resources: Gifts from the Internet for Competitive Intelligence. Presented by Helene Kassler May 18, 2001. CI Rules of the ‘Net. 1. Follow the links: they often indicate when money is changing hands.

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northern light technology
Northern Light Technology

Automated Monitoring and Multi-Media Resources:Gifts from the Internet for Competitive Intelligence

Presented by

Helene Kassler

May 18, 2001

ci rules of the net
CI Rules of the ‘Net

1. Follow the links: they often indicate when money is changing hands.

2. When money changes hands, so does information.

3. Think of ALL parties that have relationships with your competitors.

4. Pursue anomalies--don’t ignore them.

5. Thoroughly read important documents (SEC filings as an example).

6. Understand that a single search can identify “clients of” as well as “vendors to” a competitor.

7. Verify EVERYTHING found on the Net with other trusted sources

value of monitoring the web
Value of Monitoring the Web
  • Internet has become the de facto standard for delivery of business information--it’s critical to keep up with competitors’ activities.
  • Watch whole Web for mention of your company/competitor, products, executives…
  • Also--monitor competitor’s pages for news, SEC filings, job postings, new products, contracts, new ventures, markets entry, expansion plans…
  • Save time by automating routine “searching.”
brief story at information today site
Brief Story at Information Today Site

Moreover and Autonomy Announce Partnership

Moreover ( and Autonomy ( have announced a partnership aimed at bringing breaking news to enterprise portals.

As part of the agreement, Autonomy’s Portal-in-a-Box will provide access to Moreover’s dynamic Web news database. Integration has been completed for select AutonomyPortal-in-a-Box customers...

monitor web for specific information

Site 2

Site 1

Monitor Web for Specific Information

Continuously searches the Web for company name “Autonomy Inc.” plus words often seen in resumes: education and experience and expertise. Northern Light also allows monitoring of news and publications.

resume reveals client and value of large sale

Sites 1

Resume Reveals Client and Value of Large Sale

Dan Buan, 626C Admiral Drive, Suite 529...

Professional Experience

Autonomy, Inc., January 1999 – July 2000

Technical Sales Engineer for this start-up Internet company, responsible for supporting the Southeast United States and federal government civilian agencies…

Assisted team in meeting and exceeding $3 million quota and closing Department of Education $680,000 opportunity. Hosted Autonomy Federal’s portal demonstration web site.

look at verity s technical requirements for the job

Sites 2

Look at Verity’sTechnical Requirements for the Job
  • Software Engineers & Architects (Apply Now) Sunnyvale, CA
  • Computer Science and Object Oriented Programming background
  • C/C++ and Windows' Component Object Model experience
  • System knowledge of either operating system: Windows NT or UNIX (any flavor)
  • Multi-threading, inter-process communication, compilers, database systems
  • Distributed technologies and experience with in any of the web technologies such as HTTP, Java, JavaScript/DHTML, COM, WAP and XML
  • Distributed computing, inter-process component architectures, and construction of customization environments
company sleuth

Site 3

Company Sleuth

Monitors Internet (and licensed databases) and sends email alerts for:

  • Edgar SEC Filings
  • News
  • Jobs
  • Patents
  • Domain


  • Federal Litigation
  • Multimedia Events
  • Trademarks
  • New Message Board Postings
news alerting services
News Alerting Services

Monitor newspapers, magazines, wire services:

  • Track competitors’ activities
  • Identify new competitors
  • Follow industry news and trends
  • Trace news coverage of your own organization and executives
northern light free newswire alert lycos client

Site 6

Northern LightFree Newswire Alert (Lycos + client)

Interactive Intelligence Signs OEM Agreement With Nuance

Story Filed: Tuesday, April 10, 2001 9:01 AM EST

INDIANAPOLIS, Apr 10, 2001 (BUSINESS WIRE) -- Interactive Intelligence Inc. (Nasdaq:ININ) signed an OEM agreement with Nuance (Nasdaq:NUAN) allowing Interactive Intelligence to pre-package Nuance's speech recognition and voice authentication software with its interaction management software…

Every day, millions of people interact with Nuance systems at companies like BeVocal, Lycos, Merrill Lynch, Nomura Securities, Sprint PCS, and Tellme Networks.

Reveals Vendor to Lycos

alerts galore
Alerts Galore
  • Wide Array of Alerting Services:
    • Jobs
    • Webcasts
    • Investor relations
altavista job posting provides several data points

Site 2

AltaVista Job Posting Provides Several Data Points

US-MA-Andover-Software Engineer

AltaVista... a CMGI company… The products are sold to customers worldwide (,, Federal Bureau of Investigation)…

As a Software Engineer at AV you will develop Object Oriented software using Java, for the AltaVista Search Engine Product. You will also implement and test the products you develop... Professional experience with Java and OOD is required… You need to be familiar with the NT development environment, UNIX Experience is considered a plus. A minimum of a Bachelors Degree in Computer Science or equivalent. Masters or PhD in CS is a Plus.Salary: $70,000 to $110,000 per year

Contact Information: Don Nottebart


From Verity Annual Report (pdf) Document):Clients Plus Features

Product Innovation

... in fiscal 2000 with the release of our new Intelligent Classifier product, Document Navigator product,and our CD-Web Publisher version 4.0. ...

A new, highly enhanced version of the Verity K2 Toolkit was shipped in fiscal 2000 and integrated with several of the largest e-commerce sites in the world, including and FairMarket… In the final month of fiscal 2000, we began to ship Verity Portal One™. Verity Portal One delivers advanced personalization; search, navigate and view capabilities; unified access to multiple information sources; intelligent classification of information; and unprecedented security, scalability,and reliability. This new product is the cornerstone of the next generation of Verity enterprise products.

gifts from multimedia
Gifts from Multimedia
  • Free live and archived audio and video services:
    • conference calls, speeches, conventions, news events...
  • Be privy to analysts’ questions (and executives’ answers) at conclusion of prepared speeches
  • Available at:
    • Investor relations section of company home pages
    • Investment-oriented sites
    • News sites
    • Association/Industry sites
    • Convention sites
everything comes to those who wait revelations at the end of 46 minute conference call

Site 2

Everything Comes to Those Who Wait:Revelations at the End of 46-minute Conference Call

At end of prepared statements, analysts’ questions elicited the following information:

  • HP & Compaq server products (w/ Inktomi software) will probably sell in the $10,000-$12,000 range
  • Europe & Asia provide 30% of company revenues
  • Next year they expect to see 60% growth rates (most increase from content networking & streaming)
  • Sees Cisco as dominant competitor in content networking & streaming
missed internet world spring 2001 streaming studio brings it to you
Missed Internet World Spring 2001?Streaming Studio Brings It to You
  • Inktomi’s Troy Toman on the “Future of Search”
  • relevance algorithms must include a/v--a/v is becoming critical
  • natural language is the future
  • waiting for mobile devices to evolve before they expend time and $s
  • looking at peer-to-peer computing
  • will write core of search engine for xml for enterprise search
  • He incidentally revealed that Inktomi has a sales force of 50; they subscribe to Forrester research. He also provided a brief tour of Inktomi’s Intranet.
rivaleye for the enterprise http special northernlight com rivaleye
RivalEye for the Enterprise

Monitors competitors and the competitive landscape

  • Helps identify industry trends
  • Offers targeted dynamic “queries” on competitors’ new products, services, marketing plans, executive changes and more…
  • Pre-configured Search Alerts™ for end users
  • License for Special Collection
  • Editorially selected stories from the Collection
  • Weekly or bi-weekly updates
executive changes at continental
Executive Changes at Continental

“Management & Personnel Changes”

Search for these words anywhere:

("Continental Airlines" or "Continental Express") and (CIO or or COO or CCO or CMO or CTO or CEO or C.E.O. or "president of" or "director of" or executive or "vice president" or vp or v.p. or president or director or head or "team leader")

ALSO search for these words in the title:

Continental and (promote or name* or appoint* or hire or hiring or "step down" or resign or resigned or quit or terminate or lay-off or "management changes") and (CIO or or COO or CCO or CMO or CTO or CEO or C.E.O. or "president of" or "director of" or executive or "vice president" or vp or v.p. or president or director or head or "team leader" or chief)

Click to see Live Query

User Can Save Query for Personal Alert

final tips
Final Tips
  • Become an expert with chosen sites and search engines–read the help area and FAQ files;
  • Keep up with, and try out, new sites and services;
  • Know the important sites for your industry–sign up for alerts;
  • Bookmark good sites–back up your bookmarks;
  • Use automated alerting services;
  • Verify, verify, verify;
  • Enjoy the serendipity.

Happy Hunting!

for questions about enterprise products
For Questions About Enterprise Products

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