Candles
Download
1 / 8

Candles - PowerPoint PPT Presentation


  • 236 Views
  • Uploaded on

Candles. Yankee Candles. A New Kind of Smell: The Man Candle. Lucy Porter Ryan Stilwell. Yankee Candles New Line. Man Town Smell: a ‘Man Cave’ First Down Smell: Leather 2 x 4 Smell: Sawdust Riding Mower Smell: Fresh Cut Grass. Yankee Candle. 42 year old Company

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Candles' - kairos


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Candles
Candles

  • Yankee Candles


A new kind of smell the man candle

A New Kind of Smell:The Man Candle

Lucy Porter

Ryan Stilwell


Yankee candles new line
Yankee Candles New Line

  • Man Town

    • Smell: a ‘Man Cave’

  • First Down

    • Smell: Leather

  • 2 x 4

    • Smell: Sawdust

  • Riding Mower

    • Smell: Fresh Cut Grass


Yankee candle
Yankee Candle

  • 42 year old Company

  • Reported Sales for 2011 = 785.8 M

    • Men represent 35 percent of U.S. $3.1 B candle scented market

  • First attempt to enter into the men’s market

  • 30% of candles given as gifts


Competition
Competition

  • Mandle

    • Bass Killer – smells like fresh lake water and freshly caught fish

    • Meat and Potatoes and Kegger

  • MenScents

    • Gentlemen’s Pleasure – Tobacco Pike

    • Down Time – Bourbon and Cola


Discussion questions
Discussion Questions

  • How many of you guys are consistent candle users?

  • Do men really like these smells?

  • Is there a market potential for this type of product?


Sources
Sources

  • http://www.businessweek.com/articles/2012-05-16/new-yankee-candle-scent-smells-like-a-man-cave

  • YankeeCandle.com