1 / 13

Print +Radio + cinema media planning

Print +Radio + cinema media planning . Ad 3102 advertising media planning . How to calculate cost : print media . Newspaper : cost per column inch x size of newspaper Example : 3500 x ( 12 x 20 ) = 840,000 B Magazine : cost per page per size Example : FHM ( FP/FC ) = 78,000 B .

kaipo
Download Presentation

Print +Radio + cinema media planning

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Print +Radio + cinema media planning Ad 3102 advertising media planning

  2. How to calculate cost : print media • Newspaper : cost per column inch x size of newspaper Example : 3500 x ( 12 x 20 ) = 840,000 B • Magazine : cost per page per size Example : FHM ( FP/FC ) = 78,000 B

  3. How to calculate radio cost • Radio : cost per spot x no.of spot per day x no. of day Example : Greenwave 106.5 Cost per spot = 4000 No.of spot per day = 8 no.of day = 30 days 4000 x 8 x 30 = 960,000 B

  4. How to calculate cinema cost • Cinema : cost per week x no.of week x no. of cinema house Example : cost per week = 4000 B per cinema house No. of week = 4 weeks No. of cinema house = 10 houses 4,000 x 4 x 10 = 160,000 B

  5. Exercise II Popeye fast food • Brief • Popeye fast food had ever launched in Thailand past 10 ago , but this brand didn't’ success in market . • Y 2014 , Popeye fast food plan to re-launch again , for Thailand focus on Bangkok only • Main target to be young adult and working officer especially in Bangkok • Main product to be Fried chicken ,Biscuit and French Fried .

  6. Exercise II Popeye fast food • Marketing objective • Re-create high brand awareness and reflect to achieved sale value 20 % in total market ( KFC gain 45 % , McD gain 30% ) • Gain member club more than 300,000 member within 6 months • Build brand image to be premium brand from USA, 40 % brand for me from customer survey .

  7. Exercise II Popeye fast food • Marketing activities • Grand opening new branch at Siam Digital Gateway on April 2014 • BOGO ( buy one get one free ) every Wed / Thu ( period 3 months continue from April 13,2014 – July 13 ,2014 • Launch new presenter “ Nadej and Ken Popoom “ and create engagement activities at main branch every Sat – Sun by sponsorship with radio program , who win on radio game , Popeye will delivery chicken to office or university , and who lucky , brand presenter will sent by themselves. • Condition for play game should have receive of Popeye first , to be unlock game competition. Period for promote to 3 months on July onward . And need quick response .

  8. Expectation • Set media objective and media strategies by using media mix • Create media flowchart • Media rational

  9. Period and budget • Period : April 2014 – March 2015 • Budget for media mix : 20 million B • Media mix : newspaper + magazine + radio + cinema

  10. Newspaper cost

  11. Magazine

  12. Cinema

  13. Radio Cost per spot listen ship

More Related