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When to ask for help: Evaluating Projects for Crowdsourcing

When to ask for help: Evaluating Projects for Crowdsourcing. Peter Organisciak University of Illinois at Urbana-Champaign. Is it a task that befits a crowd?. How do you entice that crowd to care?.

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When to ask for help: Evaluating Projects for Crowdsourcing

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  1. When to ask for help:Evaluating Projects for Crowdsourcing Peter Organisciak University of Illinois at Urbana-Champaign

  2. Is it a task that befits a crowd?

  3. How do you entice that crowd to care?

  4. “We know crowdsourcing exists because we've observed it in the wild. However, it's proven difficult to breed in captivity.” Jeff Howe, 2008

  5. SAMPLING 300 sites top labeled ‘crowdsourcing’ links

  6. encoding creation idea exchange knowledge aggregation opinion aggregation skills aggregation

  7. financial platform gaming group power whimsy

  8. Encoding Perception-based tasks Utilizing human capacities for abstraction and reasoning

  9. Digitalkoot, http://www.digitalkoot.fi

  10. Transcribe Bentham, http://www.transcribe-bentham.da.ulcc.ac.uk

  11. Knowledge aggregation Projects that utilize what people know, whether facts or experiences.

  12. skills aggregation

  13. Primary motivators • interest in the topic • ease of entry and of participation • altruism and meaningful contribution • sincerity • appeal to knowledge • money

  14. Money

  15. Interest in the Topic “Interest precedes creativity. You want to participate in this community, then you’ll end up contributing.” – Interview participant on Star Wars Uncut, a crowdsourced refilming of Star Wars

  16. Ease of entry / Ease of Participation

  17. Altruism and Meaningful Contribution “We appear to have tapped into the Web community’s altruistic substratum by asking people for help. … People wanted to participate and liked being asked to contribute.” –On Flickr Commons. (Springer, et al. 2008)

  18. Appeal to Knowledge / Opinions “Wanting things to be right! It’s part of the editor brain I have. When you’re reading a newspaper and you see a mistake you can’t fix it… Here you can. “ - Interview participant explaining their participation in Wikipedia Sincerity Not dependent on the product, but rather on the managers

  19. Secondary motivators • Indicators of progress and reputation (“cred”) • Utility • Fun • System feedback • Social networking • Fixed windows

  20. Cred

  21. System feedback

  22. conclusions

  23. THANK YOU Acknowledgements Lisa Given Geoffrey Rockwell Stan Ruecker

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