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2. The Business of Building a Better World: The Leadership Revolution That Is Changing Everything Twenty-nine leading scholars and executives provide a visionary look at the future of business, propelling past damaging industrial-age values to uncover the key ingredients of humanistic, ecologically sustainable, and intergenerational prosperity. Through the exploration of robust cases and stories packed with deep insight and vital science, this extraordinary collection explores how we can adapt our notions of value, markets, and models of cooperation and collective action to create a world where economies and businesses excel, all people thrive, and nature flourishes. In part I, &#8220The Business of Business Is Betterment,&#8221 the contributors show how enterprises today are further developing&#8212and even taking a quantum leap beyond&#8212the multistakeholder logic of &#8220shared value creation.&#8221 Part II, &#8220Net Positive = Innovation&#8217s New Frontier,&#8221 is focused on what companies can and are doing to move away from &#8220doing no harm&#8221 to playing an active role in solving environmental, social, and economic problems. The final section, &#8220Ultimate Advantage: A Leadership Revolution That Is Changing Everything,&#8221 looks at new leadership paradigms&#8212characterized by unexpected qualities like virtue, love, compassion, and connection&#8212that are crucial to creating engaged, empowered, innovative, and out- performing enterprises. This book is designed to galvanize change and unite a global community of inquiry and action. It establishes the conceptual cornerstones for a new kind of

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