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MTP Stuttgart PowerPoint Presentation
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MTP Stuttgart

MTP Stuttgart

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MTP Stuttgart

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  1. MTP Stuttgart

  2. Campaign „Oral B Triumph „

  3. Campaign „Oral B Triumph „ • Company: Procter&Gamble (P&G) • Agency: BBDO Germany • Campaign since: November 2008 • Product: Toothbrush Oral-B Triumph with interactive computerdisplay

  4. Campaign „Oral B Triumph „ • Objective: Market launch of the first toothbrush with interactive Computerdisplay Increase of the level of awareness Offer superior quality and high avail • Target Audience: Mass market • Branch of industry: Mouth care

  5. Media Mix: TV-Spots, Print PR, Sales Promotion • Budget: ca. 5 million euros • Objective Achievement: Product of the year 2008 Increase of the net sales up to 83,503 million US-dollars in 2008 compared to 76,467 million US-dollars in 2007 Campaign „Oral B Triumph „

  6. List of literature: www.oralb.com www.testeo.de Campaign „Oral B Triumph „