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E-Commerce in China. Dr. Kaiquan Chen TDV Inc. Board chairman 20/09/01. No.1. Agenda. Internet market develops rapidly in China The enterprises demand on EC intensively in China Enterprises’ investment in EC changes to maturity and application Market structure of E-commerce in China
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Presentation Transcript
Agenda
- Internet market develops rapidly in China
- The enterprises demand on EC intensively in China
- Enterprises’ investment in EC changes to maturity and application
- Market structure of E-commerce in China
- Mobile EC market developes rapidly
- The development of EC in China
Basic Establishment of Communication Develops Rapidly
Amounts of telephone develops rapidly in China, it will be 156 mil. by year 2000. Mobile telephone amount will be 72 mil.
Source: MII, 2000
Internet Customers Market Develops Rapidly
Internet customers will exceed 100 mil. by 2005,include mobile internet customers.
Internet Uesr Million
Source: CNNIC, 2001
Internet Customers Market turn to maturity
The lastest data of IDC indicated normalInternet customers has reached 61.9% in China,but it was 36% in 1999.
Source: CNNIC, 2001
- PDA
- MP3 Player
- (with download function)
- Wirlless PIM
- Home stakeout and control(with system movement and report function)
- Digital Camera(with data exchange function)
No.5
Abundant,convenientand protean Mobile Terminal- Mobile
Mobile Secretary
World will be changed by Mobile Internet
Carry-home Game Player(with network play and select function)
Car (with data information and entertainment system)
Icebox(with information board controled by mobil phone)
Basic conditions of E-Commerce have been built
- The Chinese government promote EC-market actively
- Byelaw of Internet and security of communication network comes on conjointly
- Constitute the laws of EC actively
- Commercial banks found bank-online and China Finance Center of Authentication (CFCA)
- Commerce dept. of government and large scale state-owned enterprise connect the Internet actively
- Little enterprise’s local IT basic construction level raise quickly
- Appeared new mode of EC like eMarktplace etc.
The level rises promptly that the enterprises cognize electronic commerce
In condition of the in-depth market education and intense market competition,there are 92% enterprises which need EC in China,that can raise competition ability.But there are only 34% that enterprises need EC in the same research in 1999.
Source: CNNIC, 2000
It raised intensely that the enterprises demand EC
There are 41% enterprises that have started the market propagandistic campaign online who have their owned net-site, and there are 38% that have started the application of EC
Source: CNNIC, 2000
Investment in IT of enterprise has been changed
Investment in IT of enterprise has been changed in 2000 in China,it increased in software and service,which indicated the mature of IT construction of the Chinese enterprises
Source: CNNIC, 2000
The change of investment for electronic commerce of the enterprises
For meet the development of EC in China,the emphases of investment have been changed that changed from solicitude enterprise outside to perfect the enterprise chain of supply & demand, build enterprise electronic commerce platform step by step .
Source: CNNIC, 2000
Development process of E-commerce in China
There will be $133G in B2B market of EC in China by 2005,which will be implemented with eMarketplace mainly.
- Revenue
- US$B
- 150
- 100
- eMP
- eInfo
- 50
- 25
- eP/eD
- Year
- 10
- 90
- 95
- 00
- 05
Source: CNNIC, 2001
The revenue of EC in China will enlarge rapidly
The revenue of EC in China will be $150G,CAGR will be 134% by 2005
Source: CNNIC, 2000
- PRC
No.14
China VS U.S. in composing of B2C market
The income of more than 53%Chinese Internet subscribers is between 1500－2500 US$
- Internet Uesr M
- 25
- 15
- 10
- 5
- Income/Y
- >$24,000
- $3,000
- $6,000
- $12,000
- $1,500
Source: CNNIC, 2001
Development process of EC in China
- 2000 – 2005
- integration
- additional characteristic
- SCM
- CRM
- industry
- function
- Customization
- individuation
- 1998 - 2003
- transaction processing
- additional characteristic
- B to C
- B to B
- EDI
- SCP
- ERP
- Self-help service
- 1997-2000
- interactive
- additional characteristic
- Intranet
- interactive
- individuation
- Basic Engine
- Point connect
- 1996-1999
- Info express
- Market info
- Product info
1996 1997 1998 1999 2000 2001 2002 2003 2004
Source: CNNIC, 2001
Management
Enterprise Resource
Planning
Customer Relationship
Management
Distribution
&Order
Management
Sales
Force
Automation
Customer
Contact
Center
Manufacturing
Organization
Logistic&
Transportation
Customer
Marketing
Management
eBusiness
No.17
Developing EC in China
CUSTOMERS
SUPPLIERS
The development tendency of the electronic commerce market in China
- Develop EC internally and externally
- Enterprises should improve their internal management across-the-board for development of electronic commerce and establish adaptive operation platform for electronic commerce environment
- Lighthouse’s effect
- The large scale enterprise will bring along medium or small enterprises to apply electronic commerce,there will come into being a new chain of supply and demand based on electronic commercial platform between the enterprises
- Success will come when conditions are ripe
- The improvement of external environment will be a good channel for electronic commerce
- Electronic commerce companies build “cargo ship” for electronic commerce
- Electronic commerce will start by enterprises’s in-house requirement which like water
Thank you!
http://www.tdv-tech.com
Kaiquan Chen
TDV Inc.
Board chairman
Tel: 86755 6551282
Fax: 86755 6551283
E-mail: info@tdv-tech.com
