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E-Commerce in China. Dr. Kaiquan Chen TDV Inc. Board chairman 20/09/01. No.1. Agenda. Internet market develops rapidly in China The enterprises demand on EC intensively in China Enterprises’ investment in EC changes to maturity and application Market structure of E-commerce in China

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e commerce in china

E-Commerce in China

Dr. Kaiquan Chen

TDV Inc.

Board chairman

20/09/01

slide2

No.1

Agenda

  • Internet market develops rapidly in China
  • The enterprises demand on EC intensively in China
  • Enterprises’ investment in EC changes to maturity and application
  • Market structure of E-commerce in China
  • Mobile EC market developes rapidly
  • The development of EC in China
basic establishment of communication develops rapidly

No.2

Basic Establishment of Communication Develops Rapidly

Amounts of telephone develops rapidly in China, it will be 156 mil. by year 2000. Mobile telephone amount will be 72 mil.

Source: MII, 2000

internet customers market develops rapidly

No.3

Internet Customers Market Develops Rapidly

Internet customers will exceed 100 mil. by 2005,include mobile internet customers.

Internet Uesr Million

Source: CNNIC, 2001

internet customers market turn to maturity

No.4

Internet Customers Market turn to maturity

The lastest data of IDC indicated normalInternet customers has reached 61.9% in China,but it was 36% in 1999.

Source: CNNIC, 2001

abundant convenient and protean mobile terminal

Notebook

  • PDA
  • MP3 Player
  • (with download function)
  • Wirlless PIM
  • Home stakeout and control(with system movement and report function)
  • Digital Camera(with data exchange function)

No.5

Abundant,convenientand protean Mobile Terminal
  • Mobile

Mobile Secretary

World will be changed by Mobile Internet

Carry-home Game Player(with network play and select function)

Car (with data information and entertainment system)

Icebox(with information board controled by mobil phone)

basic conditions of e commerce have been built

No.6

Basic conditions of E-Commerce have been built
  • The Chinese government promote EC-market actively
  • Byelaw of Internet and security of communication network comes on conjointly
  • Constitute the laws of EC actively
  • Commercial banks found bank-online and China Finance Center of Authentication (CFCA)
  • Commerce dept. of government and large scale state-owned enterprise connect the Internet actively
  • Little enterprise’s local IT basic construction level raise quickly
  • Appeared new mode of EC like eMarktplace etc.
the level rises promptly that the enterprises cognize electronic commerce

No.7

The level rises promptly that the enterprises cognize electronic commerce

In condition of the in-depth market education and intense market competition,there are 92% enterprises which need EC in China,that can raise competition ability.But there are only 34% that enterprises need EC in the same research in 1999.

Source: CNNIC, 2000

it raised intensely that the enterprises demand ec

No.8

It raised intensely that the enterprises demand EC

There are 41% enterprises that have started the market propagandistic campaign online who have their owned net-site, and there are 38% that have started the application of EC

Source: CNNIC, 2000

investment in it of enterprise has been changed

No.9

Investment in IT of enterprise has been changed

Investment in IT of enterprise has been changed in 2000 in China,it increased in software and service,which indicated the mature of IT construction of the Chinese enterprises

Source: CNNIC, 2000

the change of investment for electronic commerce of the enterprises

No.10

The change of investment for electronic commerce of the enterprises

For meet the development of EC in China,the emphases of investment have been changed that changed from solicitude enterprise outside to perfect the enterprise chain of supply & demand, build enterprise electronic commerce platform step by step .

Source: CNNIC, 2000

slide12

No.11

Development process of E-commerce in China

There will be $133G in B2B market of EC in China by 2005,which will be implemented with eMarketplace mainly.

  • Revenue
  • US$B
  • 150
  • 100
  • eMP
  • eInfo
  • 50
  • 25
  • eP/eD
  • Year
  • 10
  • 90
  • 95
  • 00
  • 05

Source: CNNIC, 2001

the revenue of ec in china will enlarge rapidly

No.12

The revenue of EC in China will enlarge rapidly

The revenue of EC in China will be $150G,CAGR will be 134% by 2005

Source: CNNIC, 2000

slide15

US

  • PRC

No.14

China VS U.S. in composing of B2C market

The income of more than 53%Chinese Internet subscribers is between 1500-2500 US$

  • Internet Uesr M
  • 25
  • 15
  • 10
  • 5
  • Income/Y
  • >$24,000
  • $3,000
  • $6,000
  • $12,000
  • $1,500

Source: CNNIC, 2001

development process of ec in china

No.16

Development process of EC in China
  • 2000 – 2005
  • integration
  • additional characteristic
  • SCM
  • CRM
  • industry
  • function
  • Customization
  • individuation
  • 1998 - 2003
  • transaction processing
  • additional characteristic
  • B to C
  • B to B
  • EDI
  • SCP
  • ERP
  • Self-help service
  • 1997-2000
  • interactive
  • additional characteristic
  • Intranet
  • interactive
  • individuation
  • Basic Engine
  • Point connect
  • 1996-1999
  • Info express
  • Market info
  • Product info

1996 1997 1998 1999 2000 2001 2002 2003 2004

Source: CNNIC, 2001

slide18

Supply Chain

Management

Enterprise Resource

Planning

Customer Relationship

Management

Distribution

&Order

Management

Sales

Force

Automation

Customer

Contact

Center

Manufacturing

Organization

Logistic&

Transportation

Customer

Marketing

Management

eBusiness

No.17

Developing EC in China

CUSTOMERS

SUPPLIERS

the development tendency of the electronic commerce market in china

No.18

The development tendency of the electronic commerce market in China
  • Develop EC internally and externally
    • Enterprises should improve their internal management across-the-board for development of electronic commerce and establish adaptive operation platform for electronic commerce environment
  • Lighthouse’s effect
    • The large scale enterprise will bring along medium or small enterprises to apply electronic commerce,there will come into being a new chain of supply and demand based on electronic commercial platform between the enterprises
  • Success will come when conditions are ripe
    • The improvement of external environment will be a good channel for electronic commerce
    • Electronic commerce companies build “cargo ship” for electronic commerce
    • Electronic commerce will start by enterprises’s in-house requirement which like water
slide20

Q & A

Thank you!

http://www.tdv-tech.com

Kaiquan Chen

TDV Inc.

Board chairman

Tel: 86755 6551282

Fax: 86755 6551283

E-mail: info@tdv-tech.com