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Nokia. By Josh Bubel Zhiheng wang Chengzhong wu Hengkai zhou. Executive summary. History. S W O T. Strengths Weakness Opportunities Threats. Industry analysis. 49\% net sales from mobile phones 21\% net sales from multimedia 4\% net sales from enterprise solution

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nokia

Nokia

By Josh Bubel

Zhiheng wang

Chengzhong wu

Hengkai zhou

s w o t
S W O T
  • Strengths
  • Weakness
  • Opportunities
  • Threats
industry analysis
Industry analysis
  • 49% net sales from mobile phones
  • 21% net sales from multimedia
  • 4% net sales from enterprise solution
  • 26 net sales from Nokia Siemens Network
competitors
competitors
  • Sony-Ericsson
  • Motorola
  • Samsung
  • Dopod
corporation current situation
Corporation current situation
  • Net Profit in 2006 4306 EURm
  • Net Profit in 2007 7205 EURm
  • Increase 67%
expansion during 2007 2008
Expansion during 2007-2008
  • Sep 2007 purchased ENpocket
  • Jan 2008 purchased Trolleth
  • 2008 purchased Navtep loudeye and twango
why purchased these companies
Why purchased these companies
  • the mobile internet strategy
  • Including music on mobile internet, the navigation and mobile internet platform to make friends
short term
Short term
  • Getting well relationships with the telecommunications companies.
  • More advertizing and more interacting with consumers.
  • Release more kinds of mobile phones.
long term
Long term
  • Acquire more kinds of technologies to maintain his No.1.
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