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Investigation of HATCO's Business-to-Business Customer Database

This study examines HATCO's primary database, focusing on business-to-business interactions with existing customers. The dataset comprises 100 observations across 14 variables, providing valuable insights into customer behavior and preferences. By analyzing this data, we aim to uncover trends and patterns that can inform HATCO's marketing strategies, improve customer relations, and enhance overall business performance. This analysis serves as a foundation for understanding customer dynamics in a competitive landscape.

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Investigation of HATCO's Business-to-Business Customer Database

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