SuccessNow Licensing System

1. SuccessNow Licensing System SuccessNow Primerica’s Life Licensing System CN/44659/6.12

2. Why? • Everything begins with recruiting. Our business will always be “New People Bringing New People.” • It takes recruits who become licensed leaders to finish the job: • Families are hurting and need Primerica • No one else can serve the middle market • There’s perfect alignment in distribution growth: • Key to maxing new compensation • Key to your success • Key to the success of PRI • The most direct driver of your compensation, stability and value • of your business is the size of your licensed team and its emerging • leadership

3. Licensing Value – Cash Value • A license in your base shop may be worth between • $2,100 - $4,600 per year • A license in your hierarchy may be worth between • $400 - $3,200 per year • A license will change the course of history • for the family of a new recruit *The stated cash flows are hypothetical. Numbers were derived by projecting the cash flow increase based on selected Representatives’ 2011 income levels and averaging the results. These figures are intended to demonstrate the earnings potential that exists with building a team of life licensed Representatives, but is no guarantee that you will achieve any specific earnings level.

4. Licenses in Your Base Shop = Cash! *The stated cash flows are hypothetical. Numbers were derived by projecting the cash flow increase based on selected Representatives’ 2011 income levels and averaging the results. These figures are intended to demonstrate the earnings potential that exists with building a team of life licensed Representatives, but is no guarantee that you will achieve any specific earnings level.

5. Licenses = Cash For Builders! *The stated cash flows are hypothetical. Numbers were derived by projecting the cash flow increase based on selected Representatives’ 2011 income levels and averaging the results. These figures are intended to demonstrate the earnings potential that exists with building a team of life licensed Representatives, but is no guarantee that you will achieve any specific earnings level.

6. Licenses = Cash For Builders! *The stated cash flows are hypothetical. Numbers were derived by projecting the cash flow increase based on selected Representatives’ 2011 income levels and averaging the results. These figures are intended to demonstrate the earnings potential that exists with building a team of life licensed Representatives, but is no guarantee that you will achieve any specific earnings level.

7. This Time, It’s Differrent • For the last 5 years, we focused on making licensing more attainable: • Easier Study Tools (Streamlined LLQP Manual, SeeWhy Learning) • Enhanced Scoring (SCOR-CARD, 23% increase in certification pass rate) • Improved Success at Provincial Exams (22% increase in pass rate) • And It’s EASIER NOW Than It Has Been Since 2003. • But We Discovered That Easier Alone Is Not The Full Answer. • It also takes: • The right effort • The right focus on fundamentals • The right system • The right leadership • Our Canadian Goal: 400+ Licensed Per Month • Our Company Goal: 4,000+ Licensed Per Month

8. Primerica Is Making It Better For You • SuccessNow System clearly defines roles and actions — it works! • Pre-licensing Instructors have become licensing coaches for your recruits • Immediate access to POL upon receipt of code number • Web IBA allows you to register recruits immediately for class — August 15th

9. Primerica Is Making It Better For You • Personalized Study Plan Provided At End Of Class • Allows Recruit To Focus Specifically On The Areas Where They Do Not Perform Well • Plan Also Guides Recruits To SeeWhy Learning Questions • SCOR-CARD Provides Feedback On The Certification Exam • SeeWhy Learning • Negotiated reduced price • Amazing tool that really works! • Classroom Improvements — Projectors, Laptops And Other Infrastructure • A stronger, renewed Head Office Focus

10. Fundamental Laws of Licensing • Developed after record levels of input from field leaders and record investments of time and money: • RVPs must drive the licensing process • Every recruit must understand “why” getting licensed is so important • Expectations must be high and include every recruit: • 100% registration • 100% completion • 100% passing • 100% District promotion • 100% attendance • 100% testing • 100% licensing

11. Fundamental Laws of Licensing Developed after record levels of input from field leaders and record investments of time and money: 4. Every leader and recruit must follow the system 5. The system must include deadlines 6. Timing and sequence of events is critical 7. SeeWhy Learning must be used to complement pre-licensing classes 8. The Personalized Study Plan Must Be Used to guide the recruit’s preparation during the 5-7 days prior to the certification exam

12. Fundamental Laws of Licensing • Developed after record levels of input from field leaders and record investments of time and money: • 9. The SCOR-CARD and the Personalized Study Plan are key tools to prepare for the Provincial Exam • – The Provincial Exam should be booked immediately after passing the certification exam and written on the first available date • 10. Field leaders and the company must be just as committed as the recruit • 11. Recognition of success at every step of the process is critical • With your leadership and the new SuccessNow Licensing System, you will build a legacy that will last a lifetime

13. SuccessNow Licensing Track Clearly Defined Roles and Actions START Recruit Responsibility ATTEND Field Leader Responsibility PREPARE TEST Primerica Responsibility SUCCEED

14. SuccessNow Licensing Track We agree to follow the SuccessNow System and work together toward your success with Primerica. Glenn Williams, President _____________________ Field Leaders _____________________ Primerica Recruit _____________________

15. Avoid the Momentum Killers • Delaying class registration or attendance • Sending recruit to pre-licensing with no understanding of process • Assuming studying isn’t necessary before, during and after class • Taking class out of sequence • Not taking the initial certification exam as scheduled • Waiting longer than 10 days after certification to take the provincial exam • Not following your personalized study plan • Failing to log in and become familiar with POL • Waiting to experience field training

16. What To Do Today • Become a crusader for licensed leaders and the SuccessNowSystem • Get your questions answered about how SuccessNow works in your province • Start every new recruit on the SuccessNow Track • Convert existing recruits to SuccessNow at the appropriate step • Top recruiting baseshops will be contacted to set up SuccessNow training • Call for help

17. Who Ya’ Gonna Call?

18. Endnotes *The cash flows identified in the “value of a license” slide are hypothetical. Numbers were derived by projecting the cash flow increase based on selected Representatives’ 2011 income levels, and averaging the results. These figures are intended to demonstrate the earnings potential that exists with building a team of life licensed Representatives, but is no guarantee that you will achieve any specific earnings level. In the 12-month period ending in December 2011, Primerica paid a total of $504,514,944 in compensation to the sales force, at an average of $5,544 per licensed representative. CN/44659/6.12