Scaling up the Public use of Simulation via YouSIMULATE

1. Scaling up the Public use of Simulation via YouSIMULATE.com Mark Elder

2. Agenda • What is YouSIMULATE? • What Drove us here? • Demonstration • How to use YouSIMULATE • How to embed simulations in YOUR website • How this drives the demand for Operational Research • The Technology – how the magic works • Where next?

3. What is YouSIMULATE?

4. YouTUBE but not videos: Interactive Simulations Runs simulations in any web browser no software required Free to upload, run, experiment, review results, and improve the process Discrete Event Simulations For Anyone to Use What is YouSIMULATE?

5. SIMUL8 Corp Objective 1: Put simulation on every Process Engineer’s desktop SIMUL8 Corp Objective 2: Put simulation on every Decision Maker’s desktop Decision Makers unaware of simulation YouSIMULATE spreads the knowledge What Drove Us Here?

6. YouSIMULATE - Demo

7. Create the simulation model Expose decision variables via menus, dialogs, spreadsheets etc Upload the simulation model file Add title and description Either: Email a link to your “users” or: Write a web page or blog and “embed” the simulation in the text Users view, run, experiment with your live simulation How to use YouSIMULATE

8. Embedding simulation inside Press Releases Councils save £4.8B by modelling Shared Services ORS Web Site “OR in Schools” Project Resources for Equipment Distributors See How Our Photocopier will save you $X Teaching / Tutorial / Training Web sites Communicating Results of Simulation Studies Sales Lead Generation by Consulting Firms / Internal OR Teams Public Information Why is the SLA not met 100% of the time? Spreading the Benefits of Modelling Likely Uses

9. How it Drives Demand for OR

10. How it Drives Demand for OR Positive Feedback Loop / Virtuous Circle Model Builders Upload Simulations that Illustrate Successes

11. How it Drives Demand for OR Positive Feedback Loop / Virtuous Circle Model Builders Upload Simulations that Illustrate Successes Press Stories and other PR Drives Interest in Live Simulation Websites

12. How it Drives Demand for OR Positive Feedback Loop / Virtuous Circle Model Builders Upload Simulations that Illustrate Successes Press Stories and other PR Drives Interest in Live Simulation Websites Website Visitors Think “If only I had one of my own process”

13. How it Drives Demand for OR Positive Feedback Loop / Virtuous Circle Model Builders Upload Simulations that Illustrate Successes Press Stories and other PR Drives Interest in Live Simulation Websites Demand for Simulations to Satisfy “I want one” Visitors Website Visitors Think “If only I had one of my own process”

14. How it Drives Demand for OR Positive Feedback Loop / Virtuous Circle Model Builders Upload Simulations that Illustrate Successes More Simulations to Upload Press Stories and other PR Drives Interest in Live Simulation Websites Demand for Simulations to Satisfy “I want one” Visitors Website Visitors Think “If only I had one of my own process”

15. Very Simple Web Browser Capability – AJAX Receiving messages from SIMUL8 running on “The Cloud” The Cloud for Scalability Technology Circle Completes One Cycle per Career (!) IBM 380 (mainframes) talking to “intelligent” terminals The Cloud processing power talking to Simple Web Browsers How the Magic Works

16. Any (Discrete Event) Simulation Product Games – Can you run your local A&E any better? Competitions – Win an iPad for most compelling simulation of… Now it’s on Cloud – look what else we can do… YouOTHER_OR_Techniques.com Where Next?

17. Upload your Simulations! Download slides from SIMUL8.com/mark/YouSIMUL8_ORS.zip YouSIMULATE.com