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High Impact Creative Executions. Presented by: Brad Miller. Creative Executions in The West Australian. Single Barrel Shotgun

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High Impact Creative Executions

Presented by: Brad Miller

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Creative Executions in The West Australian

Single Barrel Shotgun

Full page colour on Page 2. This execution gives first advertiser guarantee with high impact inside front positioning. Ideal for clients seeking cut through in the WA market with full page creative.

Mon-Fri Rate: $23,000 + GST

Weekend Rate: $36,000 + GST

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Creative Executions in The West Australian

Double Barrel Shotgun

Double page spread on pages 2 & 3. This execution gives first advertiser guarantee with high impact inside front positioning. Ideal for clients seeking cut through in the WA market with DPS creative.

For maximum impact, add $10,000 Weekend or $8000 M-F to the Double Barrel cost below to include a 7x7 front page strip!

Mon-Fri Rate: $45,000 + GST

Weekend Rate: $60,000 + GST

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Creative Executions in The West Australian

Tower Wrap

A front page 30x2 tower advertisement on the front page with a full page on the Outside Back Cover to ensure your message is noticed by all.

Mon-Fri Rate: $47,500 ex GST

Weekend Rate: $55,000 ex GST

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Creative Executions in The West Australian

Front Back Wrap

A front page 7x7 strip with a full page on the Outside Back Cover to ensure your message is noticed by all.

Mon-Fri Rate: $45,000 + GST

Weekend Rate: $52,500 + GST

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Creative Executions in The West Australian

The Spectacular

A 5x7 front page strip and the first four full pages of the day, this is the most premium execution available in The West Australian. This format provides a great platform for a detailed message that commands attention like no other.

Mon-Fri Rate: $110,000 + GST

Weekend Rate: $140,000 + GST

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Harness the power of The West Australian and the No. 1 WA news site*

Additional reach, greater exposure levels, strong branding opportunities

Gain (exposures)

+511,000

Gain (net)

+377,000

Source: Morgan Readership Survey 12 months to December 31, 2012 NB: Visit thewest.com.au in ‘last 7 days’

*Nielsen Online, Market Intelligence,

Australian Domestic Traffic, February 2013.

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The West Australian is the clear leader in print and online

Additional reach &

greater exposure levels

The West Australian

&/or The Weekend West

The West Australian

&/or The Weekend West

visited thewest.com.au

The West Australian

&/or The Weekend West

visited thewest.com.au

The Sunday Times

The Sunday Times &/or

visited perthnow.com.au

The Sunday Times &/or

visited perthnow.com.au

Source: Morgan Readership Survey 12 months to December 31, 2012.

NB: Visit thewest.com.au/perthnow.com.au in ‘last 7 days’

the leading wa online news destination
The leading WA online news destination

thewest.com.au consistently generates more Average Daily Unique Browsers than other WA news sites.

Average Daily UB’s - February 2013

SOURCE: Nielsen Online, Market Intelligence, Australian Domestic Traffic, February 2013.

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Online opportunities on thewest.com.au

Weekday Home Page Sponsorship

Arch Execution - Homepage on the west.com.au

With 200,000 + average page impressions and 50,000 UB’s on a weekday, an Arch homepage sponsorship takes over all ad units above the fold and is a great way to extend your reach with maximum impact.

Rate card rate: $9,000.

Special Rate offer:$4,500 + GST.

Weekend Homepage Sponsorship

Own the homepage for Saturday and Sunday. With an average 250,000+ impressions over the weekend, this is a great opportunity to engage with users when they have more time on their hands over the weekend break.

Rate card rate: $11,000 + GST

Special Rate offer: $6,500 + GST

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Online opportunities on thewest.com.au

Weekday News Section Sponsorship

Takeover - News section on the west.com.au

If you’re wanting HUGEWAreach in one day then this is the place to be. By sponsoring the ‘news’ section you will own all news location 100% - Breaking, WA News, National, World & Offbeat

Rate card rate: $9,000.

Special Rate offer:$5,200 + GST.

+ Bonus 2x e-newsletter sends valued at $1,400.

  • Average weekday daily audience
  • 500,000 page views
  • 120,000 unique browsers
  • Frequency of 4.8 per day

e-Newsletter