The Sponsored .xxx TLD

1. The Sponsored .xxx TLD Promoting Online Responsibility: Policy Development Process

2. IFFOR Charter • promote the development of responsible business practices and conduct • promote free expression globally • promote the development of business practices to empower users and parents online • protect the privacy and security of consenting adult consumers • endeavor to foster communication between the responsible online adult entertainment community and the broader Internet community • seek and support informed participation reflecting the diversity of the responsible online adult entertainment community and the broader Internet stakeholders • employ an open and transparent policy development process.

3. Step 1:Global Stakeholder Outreach • Online adult-entertainment industry leaders • Free speech, privacy and security advocates • Child & family safety groups • Information technology (IT) experts • Public policy leaders

4. Status March 2004 - sTLD application submitted June 2005 - ICANN Board determination that ICM Proposal met the published sTLD criteria May 2006 - ICANN Board rejected proposed registry agreement January 2007 - ICANN posted revised, negotiated registry agreement

5. Definition of Sponsored Community • Precisely defined as providers of online adult entertainment who desire to work collectively to develop industry guidelines and best practices and who desire to establish a space on the Internet where those guidelines and best practices can be implemented. • ICM documented, and sponsorship evaluation team acknowledged, broad-based support of the Sponsored Community, including adult webmasters based in more than 70 countries around the world. • ICM’s Industry Pre-Reservation Service confirms industry support.

6. Initial Policies Have Been Identified • Registrants must agree to adhere to best practices and policies including: • Automated processes to help identify child pornography • Clear labeling and ICRA tagging of sites registered in .xxx and sites in other TLDs to which xxx pages automatically redirect • Compliance with IFFOR developed best practices, including those related to consumer protection, credit card authentication, spam and privacy • ICM will acquire/license expanded geographic identifier list and reserve place names on that list. • ICM will provide mechanism for governments to identify culturally significant names to be reserved.

7. Policy Development Partner • The Internet Content Rating Association (ICRA) has formally endorsed .xxx • ICRA will be relaunched on 13 February as the Family Online Safety Institute (FOSI) • FOSI’s mission is to be a body “where technology and policy stakeholders meet in the field of family online safety.” • Founding members include AOL, AT&T, British Telecom, Cisco, CompTIA, the GSM Association, Microsoft, RuleSpace, Solarsoft, Telmex, and Verizon • ICM is in negotiations with ICRA/FOSI regarding its provision of labeling and monitoring services, as well as management of the IFFOR policy development process.

8. Intellectual Property Protections • .xxx is a sponsored TLD, with strict eligibility requirements: • Registrants (for resolving names) must be members of the online adult community, their representatives (e.g., trade associations, lawyers, etc.) • Prior to resolution of site: • Registrant eligibility must be verified • Accuracy of Registrant contact information must be verified • Repeated failure to comply with registry operator policies places all reservations at risk • To discourage speculation and incentivize participation, Registration priority for operators of corresponding sites in other TLDs

9. Free Pre-Reservation Service • ICM has also been offering (since May 2006) a free “Pre-Reservation” service to IP holders https://domains.icmregistry.com/ • This enables trademark holders to reserve non-resolving strings in advance of the Start-Up Trademark Opposition Program

10. Start-Up Trademark Opposition • Pre-launch assertion of trademark rights and procedures to remove incentives to squat/speculate • Trademark holder(s) place “stop” on a string • Anyone wishing to register that string must: • Be a verified member of the community • Pay a non-refundable registration fee • ICM will notify the trademark holder(s) of the pending registration • Domain will not resolve during the pendency of a UDRP proceeding • ICM will discuss simplified UDRP with WIPO for this process

11. Registering Non-Resolving Strings • Long term, deeply discounted options for trademark holders wishing to register non-resolving names secured through pre-reservation, STOP, or ordinary registration activities • Cost recovery model, with volume discounts • ICM will require registrars to participate in this service

12. Input from Business • ICM has solicited input from the business constituencies, and made presentations at constituency meetings • ICM will provide additional opportunities for input from all stakeholders during pre-launch phase