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User Research for Dollars and Sense Website

This research report outlines the findings from two focus groups and usability testing for the Dollars and Sense website. It provides recommendations for improving the website's layout, content, and user experience.

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User Research for Dollars and Sense Website

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Presentation Transcript

  1. Knikki Crenshaw Hank Henry Nancy Rice Tom Sakell Ben Yzaguirre

  2. Agenda • Introduction • Focus Group • Focus Group 1 Findings • Focus Group 2 Findings • Usability Testing • Final Prototype  • Recommendations • Conclusion

  3. User Research Round 1

  4. Focus Group 1 • Goals of Round 1 User Research • Assess appeal of website layout and content • Impact on motivation • Scope of Dollars and Sense prototype - Addition of Facebook • Reason for using focus groups • Round 1 Focus Group

  5. Focus Group # 1 – Home Page

  6. Second Level Page

  7. Facebook Page

  8. Focus Group 2 Conducted using Adobe Connect Three participants, slightly older average age Did these users have a similar reaction to the sites as the first focus group? Did our iterative changes improve the user experience?

  9. Home page - First round of Revisions

  10. Revised Facebook Page

  11. Revised Second Level Page

  12. Reactions to Iterative Changes Users understood the purpose of the sitemore clearly Liked the addition of more visible multimedia Still confusion over tabs on second level page Still some confusion on Facebook page

  13. New Insights from Focus Group 2 Needed even more video and multimedia Information was good,but make the sites more “personal” There is a real interest in the “Bigger Picture,”it’s just a matter of getting the users there Users want an up-to-date site

  14. User Research Round 2

  15. Usability Testing / Methods One-on-one testing Two rounds, two tests each Working from same script, questions and tasks Tracking Users - eye tracking, talking out loud Talking Beyond the question

  16. Usability Testing / Iterative Changes Live Chat Multimedia Icons Podcasts Video Images Content Images Color Coordinating More, More Video

  17. Usability – Second Level Page

  18. Usability – Big Picture

  19. Usability – More, Bigger Video Different formats / looks for video

  20. Usability – Facebook • Information “chunked” • Relevant Information • Obama • Clickable • Visible URL Relevant Information to this Audience Video / YouTube Audio

  21. Final Prototype

  22. Recommendations Target audience preferences Content / Delivery Out of scope Web 2.0 tools 508 compliancy Agora brand

  23. Conclusion Group 2 Conclusions Next steps Additional research Web Tools Group 2 Contact Information

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