SEO Best Practices for E-Commerce Website Strategy

1. Welcome To Bulk SMS Service SEO Best Practices for E-Commerce Website Strategy Incorporate keywords intelligently and optimize page content across all devices to attract more traffic and drive more sales. Every hour, millions of people search the web for the products and services they need. And most people don’t click past the first page of results. As a small business owner researching how to market your business, you’ve probably come across the term “search engine optimization,” or SEO . It’s the process of tweaking the content and structure of your website to improve your search rankings—typically on Google, which has by far the largest market share among search engines. As an eCommerce business owner, you already know that you have a huge amount of competition, all vying for the same customers. If you want to get more customers,

2. people need to be able to find your products and services online even if they don't know your business. SEO can help potential customers find you online by searching for solutions to their problems or products or services they already know they need. Creating an effective eCommerce SEO strategy in your eCommerce and website building plan improves your traffic, draws more attention to your business, and generates more revenue. To get started, you need to know how SEO works. Read on to learn more about eCommerce SEO best practices for your website. What is SEO? E-commerce SEO is very similar to SEO for any other website. You're trying to show the bots crawling the internet that your web page is the most relevant for a search term. This is how you generate organic traffic (traffic that you don't have to pay for) for your e-commerce store. Effective eCommerce SEO can boost your site to the top of a Google search engine results page (SERP ), right below paid ads and next to sponsored sidebar content, without you paying anything; it just requires an investment of time and effort. When Google and other search engines crawl sites, they consider a number of factors to determine SEO ranking, including: How often relevant keywords are used on your site In what context are those keywords used? What level of authority does your site's content have? The quality of your site's links How often other sites link back to your page What level of authority do those other sites have? SEO is divided into 2 categories: on-page SEO and off-page SEO. On-page SEO involves elements directly on your website, such as the keywords you use, the sources you link to, the structure of your content, and the format of the page. Off-page SEO

3. involves external elements such as backlinks to your site from other sources. Read our article What is SEO and How Does it Work to learn more basic information about SEO before continuing. Sell more with Mailchimp's e-commerce platform. Build your store, manage orders, and find new customers. SEO Best Practices for E-Commerce Your goal for your site is to combine on-page and off-page eCommerce SEO to rank as high as possible on the first page of Bulk SMS Service search engine results. Data shows that 67% of clicks go to the top 5 listed results. One of the easiest parts of on-page eCommerce SEO to address is your keywords . Check out these eCommerce SEO tips to improve your rankings and increase web traffic. Tip 1: Do your homework E-commerce SEO keyword research is a bit different than keyword research for another type of website, such as a blog. E-commerce keywords are geared toward purchasing intent and product descriptions. You're trying to rank not only in the top SEO search results, but also in the top shopping search results.

4. Use keywords wisely In 2017, Google launched its Panda update . Since then, its algorithm has aimed to move high-quality content to the top of its results, pushing aside keyword-stuffed content designed to take advantage of the system. If you stuff your eCommerce store page with keywords, even when they don’t make sense, you’ll create a poor user experience (UX) for your customer. Keyword stuffing indicates low-quality content, and Google’s Panda algorithm punishes pages for it by moving them lower in the rank. You want your site to have the best, most valuable results your audience can find for your particular category. And part of that is using the right keywords in the right way — basically, writing like a human being, not a computer. Use Google and Amazon suggestions Autocomplete suggestions from sites like Google or Amazon can be a great help in finding the right keywords to target. If you sell athletic shoes, for example, try typing “best athletic shoes” or simply “best shoes” into Google to see what suggested searches come up. Suggested searches for “best shoes” include “best shoes for nurses,” “best shoes for flat feet,” and “best walking shoes.” You can include those keywords in your product descriptions and on your store page where appropriate, so that Google crawlers (the bots that search pages for relevant content) know that your page is a good result for those terms. Extrapolate that to what your target audience, runners in this case, will be searching for. You’ll want your hypothetical sneaker store to rank well for terms like “best running shoes,” “men’s running shoes,” “women’s running shoes,” etc. Tip 2: Target the best keywords

5. Volume: How many times is a keyword searched on average? The more searches, the more potential there is to increase traffic to your site. Competition: How many sites have that same keyword and how common is it? The less competition there is, the more likely you are to rank higher for that term. Relevance: How closely the keyword relates to your product or service – make sure to only include keywords that truly fit your product Intent: What people are trying to find when they search: For eCommerce SEO, use keywords that people would search for when they are looking to buy specific items, such as “men's running shoes size 42” The sweet spot you want to aim for is high search volume, but low to medium search competition. If you choose the keyword “shoes” for your store, it may be relevant to your product, but it generates 5 billion results on Google alone. It’s a keyword with very high search competition. Long-tail keywords, typically 3-4 words, greatly reduce reach. The longer the keyword, the more specific it is and the less competition it will have. You can also try using latent semantic indexing (LSI) keywords to boost your site’s search rankings. LSI keywords are terms that are often found together and relate to a broader context. For example, a site that lists the word “apple” alongside “Honeycrisp” or “Golden Delicious” would rank for searches about the fruit. A page that used the word

6. “apple” alongside “iTunes,” “iOS,” and “iMac” would rank for searches about the tech brand. You don’t have to do all the work yourself. There are tools you can use to find out which top-ranking keywords are most relevant to your customers. Ubersuggest shows you the best keywords for a domain or industry phrase for free. Mozbar can show you keyword competition. If you have a bit more budget, you can try a paid tool like SEMrush . Once you've found the right keywords, use them anywhere they fit naturally and make sense. Page text Product Descriptions Your URL Headings Image alternative text Tip 3: Optimize your on-page SEO The right keywords can go a long way in your journey to the top of search results, but you'll want the rest of your on-page eCommerce SEO to contribute, too. In addition to keyword optimization, on-page SEO includes the following elements: Mobile optimization Site structure Usability Internal links Mobile optimization Make sure your site design is mobile-friendly. Your store should be responsive and adapt to whatever screen size your user uses. They should be able to use all of your site’s features the same way on both desktop and mobile. Site structure and usability

7. You should also structure your store page so that it is easy to search and use. Headings, subheadings, bulleted or numbered lists, and white space make pages easily scannable. Another best practice for user experience is to make sure that every page on your site is within a few clicks of your homepage . For e-commerce, you want people to find the product they’re looking for as quickly as possible. You can do this by organizing products into broad categories and then narrowing them down to more specific categories. For example, your footwear website could divide products into “Men’s” and “Women’s” and then further divide those into categories like “Sneakers,” “Boots,” or “Sandals.” E-commerce stores often have little or “light” content on their pages compared to sites like blogs. They also have to manage content duplication – some products fit into multiple categories and are displayed on multiple pages. To solve this, it is useful to add a canonical tag to the code of certain pages – these tags tell Google which is the master version. Internal links Internal links increase a site's authority on a topic in the eyes of Google. Internal linking is when you link one page on your website to another. As with keywords, remember not to overuse this technique as it could penalize you in the same way keyword stuffing would. For example, if you mention getting in touch with someone at your company for more information, it's natural to link that text to your contact page. If you mention a topic you've already blogged about, you can link to that blog post to get more traffic. However, too many internal links can dilute your site's authority, so you should only use them when it makes sense. Since you can create your own anchor text for internal links, it's wise to make each one unique. Duplicate anchor text could make Google crawlers think your page isn't legitimate. Sell more with Mailchimp's e-commerce platform. Build your store, manage orders, and find new customers.

8. Tip 4: Write compelling product descriptions Having quality product descriptions is key if you want your visitors to convert into paying customers once they've landed on the product page. Product pages should be written to drive conversions using relevant images and sales copy. However, your product descriptions also need to be optimized for search engines. You’ve already done the hard part and searched for relevant keywords, so now you need to find a way to include them in your product descriptions where possible without reusing the same keywords in different product descriptions so that search engines know which pages to rank for each keyword. To write compelling product descriptions, consider your customers and what they're looking for when they visit your product pages. In many cases, they'll be looking for a quality product that solves their problems. For example, someone searching for loose leaf tea will look for features about where the tea is grown and what flavors are available. Your product descriptions don’t have to be long, and they shouldn’t be. Instead, they should be detailed to help visitors understand the product and convince them to make a purchase.

9. Tip 5: Write alternative texts for images Alternative texts help search engines understand photos as they cannot read them like they can copy them onto a website. Since search engines like Google cannot see images, they need descriptions to understand what an image shows. Alternative text provides search engines with the necessary description they need to better understand the content of a page. Alt texts are important for SEO because you can use keywords to describe images and help search engines rank your pages for target keywords. Screen readers also use alt texts to improve the accessibility of a website for visually impaired people. Therefore, you should avoid stuffing alt text with keywords. Instead, write alt texts for humans and search engines using your target keywords whenever possible, as long as the alt text still makes sense. Remember that the goal of Google and other search engines is to help people find relevant content based on their search query and intent. If you stuff keywords into your alt text, you'll send the message that you don't care about users and are instead trying to target search engines. Tip 6: Avoid duplicate content Duplicate content is content that is repeated in more than one place on the web. Duplicate content can appear on your own website or it can be copied from another website and placed on your site. E-commerce websites can sometimes have duplicate content when they reuse product descriptions from another website, especially if they source their products from a manufacturer. However, you should avoid doing this because it can hurt your rankings and prevent you from gaining online visibility. Instead of duplicating content, create unique content that is engaging and informs and educates your visitors. While rewriting product descriptions or content that another company has already created for you is time-consuming, it is worth it to increase the chances of your web content ranking above your competitors. You should avoid duplicating content of any kind, not just product descriptions. If you copy blog posts or content that isn't yours from another source, search engines may penalize you for it. Ultimately, it's simply not worth the risk of duplicating content on your website, even if you're allowed to use that content for eCommerce marketing purposes .

10. Tip 7: Keep URLs short and concise Complex URLs make it harder for search engines to crawl your site because they can't figure out which pages relate to other pages in your website's hierarchy. Meanwhile, short, concise URLs improve user experience by telling visitors what a website is about before they dig too deep. You should include keywords in your URLs, but only when it makes sense. Stuffing URLs with keywords will do more harm than good, so focus on user experience rather than search engines and you might be surprised by a boost in rankings. Tip 8: Make sure your website loads quickly Page speed is another SEO factor to consider. Part of technical SEO, loading time affects the overall performance of your website. For example, if your website loads slowly, you can expect visitors to quickly become impatient and abandon the page altogether. While page speed can and will affect your conversions, it can also affect your website’s organic traffic. Page speed is a direct ranking factor, so improving page speed can help increase rankings and visibility. Page speed reduces bounce rates and increases the number of page views on your website. Of course, you can also improve your conversion rate because visitors won't have to wait for a page to load. Some ways to optimize your website's loading times include compressing images, caching your website, and optimizing your website's code to reduce the amount of code it requires to function. Optimize for increased eCommerce traffic There are many ways to boost your eCommerce SEO and maintain the quality of your content. All you have to do is research the best terms for what you offer and build them into your site in a thoughtful way. Next, make sure your site has a solid structure across all of its pages so that people have a good user experience. Do that and you'll be well on your way to increased visibility and more online sales. Mailchimp makes it easy to improve your eCommerce SEO by editing your content with our website builder . With Mailchimp's website builder, you can design and develop web pages, and optimize them based on your keyword research and these SEO tips. The

11. website builder can help you generate SEO-friendly descriptions and titles and edit URLs to increase rankings and drive organic website traffic. Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulkmailmasters.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100