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How to Self-Publish (and stay solvent and sane). @ MaryAliceEvans www.maryevanswriter.co m. The Good News…. It has never been easier (or cheaper) to be a published author. You can bring a book to market… ABSOLUTELY FREE!!. The Slightly Less Good News…. Any Muppet can do it. .

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how to self publish and stay solvent and sane

How to Self-Publish (and stay solvent and sane)

@MaryAliceEvans

www.maryevanswriter.com

the good news
The Good News…

It has never been easier (or cheaper) to be a published author.

You can bring a book to market…

ABSOLUTELY FREE!!

the slightly less good news
The Slightly Less Good News…

Any Muppet can do it.

things to think about
Things To Think About
  • What is the best format(s) for my book?
  • How much work do I want to do?
  • How much do I want to spend?

(aka: How much can I afford to lose?)

a very useful read
A Very Useful Read

How to Self Publish: A Guardian Masterclass - £1.99 (Kindle)

the choice is yours p e
The Choice is Yours – P&E

Physical

E-book

Cheap to produce

Potentially higher margins

Easier to edit/update

Pricing flexibility

The way of the future

  • Tangible
  • Available to all
  • Can be stocked in shops
  • Better for direct sales
  • Traditional
let s get physical
Let’s Get Physical…

Print on Demand (POD)

Do it Yourself (DIY)

Retain ownership of process

Satisfaction/Learning curve

Lower unit costs

Pricing control

Much riskier

  • Only print what has been ordered - no set up costs (Lulu)
  • Potential to outsource work (Authorhouse, Createspace, Lulu)
  • Far less risk
  • Higher unit costs
help i need somebody
Help! I Need Somebody!

The Upsides

The Downsides

Big outlay – what guarantee?

They published your novel (“vanity press” stigma)

High unit cost

  • Quality control
  • Support (technical/marketing/design/distribution/storage)
  • Time-saving
it s all about me
It’s All About Me…

The Upsides

The Downsides

Do you want a life?

Infrastructure

Financial risk

  • Complete creative control
  • Choose where to spend
  • Knowledge of industry
  • Price control
diy costs
DIY Costs
  • Printing

(500 A5 books = £1.96pu - £3.45; 1000 = £1.73)

  • Distribution

(Paid distributor 50% cover price; Fulfilment by Amazon)

  • Storage
  • Specialist services (Cover design/Typesetting/Editorial)
  • Website/Promotion
diy checklist
DIY Checklist
  • Can I store it?
  • Can I distribute it?
  • Do I have time for it?
  • Do I have places to sell it?
  • Can I afford it?
  • Do I know what I’m doing?
e books
E-Books

Good News

Bad News

Not everyone has an e-reader – limits audience

Price ceiling

Huge competition

Very crowded market

  • Very low set-up costs (DIY or pay for expertise)
  • Complete control over pricing
  • Potentially high margins
  • Easy to update/edit
  • Very little infrastructure required
something very important
Something Very Important

No one format works on all platforms.

Mobi (Kindle)

Epub (Everyone else)

slide22
DIY
  • Lulu (ePub only)
  • Kindle Direct Publishing (KDP) (Mobi)
  • Software (Pages, InDesign, Open Office, Calibre, Sigil, Scrivener, Jutoh)
to free or not to free
To Free or Not to Free?

To Free

Not to Free

Why the hell should I?

Quality connotation

Lowers market

Can’t do it on Amazon

  • Loss leader – gathers interest and author profile
  • Everyone loves a freebie – easier to rack up downloads
  • Gets your work out there no matter what
worth a few quid
Worth a Few Quid?

Editing Services

Price: £100 per book

Benefit: Identifies narrative/proofing errors. Impartial guidance

Contact: www.bang2write.com

worth a few quid1
Worth a Few Quid?

ISBN/Barcode

(International Standard Book Number)

Price: £126 (x10) £294 (x100)

NB each format requires own ISBN

Benefit: Track sales/Requirement for some sellers/Ownership of publishing

Contact: www.isbn.nielsenbook.co.uk

worth a few quid2
Worth a Few Quid?

Typesetting

Price: £2 - £10 per page

Benefit: Book looks professional

Contact: www.train4publishing.co.uk

worth a few quid3
Worth a Few Quid?

Cover Design

Price: £350 - £750

Benefit: Book looks professional

Contact: Google

and finally
And Finally…

Good Luck and Happy Writing!!

Any Questions?