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BY: AMANDA CALOURO. Executive Summary. Growth Opportunity within a small enterprise Increase awareness by engaging various referral sources Increase the number of patients at all three Davis locations Thursday, February 9 till Friday March 30. 2. Venture Introduction. Richmond Hill
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Executive Summary • Growth Opportunity within a small enterprise • Increase awareness by engaging various referral sources • Increase the number of patients at all three Davis locations • Thursday, February 9 till Friday March 30 2
Venture Introduction • Richmond Hill • Woodbridge • Newmarket • Father and Son Owned and Operated • Project Names • Hygiene Lecture • Spring Cupcake Delivery 3
The Team • Myself • Peter-A. Miller (professor) • Ivana Wibowo (student advisor) • Amanda (professional) • Community Relations Coordinator 4
The Activities Cont’d • Printed 845 Mailing Labels • Labeled and Stamped Cards • Mailed Out Cards • Hand Delivered Cards • Interior & Exterior Photos • Newmarket • Woodbridge
The Activities Cont’d • Changed FB layout • added cover photo • fixed profile picture • closed contest
The Activities Cont’d • Called 6 potential venues for hygiene lecture • Le Jardin (gave prices over the phone) • Riviera Parque (booked appointment for April 5) • West River (sent prices via email) • Presidente (sent prices via email) • Next Door Lounge (emailed them with inquiry) • Match Restaurant (emailed them with inquiry)
The Project • Hygiene Lecture: successful event hosted by Davis Ortho to help increase brand awareness through education • end result: increase the number of patients through referrals by hygienists • Spring Cupcake Deliveries: enhance relationships between Davis Orhto and Dentists through thoughtful gifts. • end result: create lasting relationships and encourage oral hygiene partnerships
What I Learned • Interning is doing the B!*%# work that employee’s don’t want to do... just kidding! 10
Thank-You • As a thank you to Amanda, Kevin and Allen Davis, I purchased an Edible Arrangement.