Nike Competitive analysis. Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu. Introduction. Nike has become one of most recognizable companies in the entire world
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LeBron James, Tiger Woods, Mia Hamm
have been recognized as many of today's sports
Images that are associated with Nike .
The graph below indicates how Nike manufacturing and sales compete with their closest rivals in the early 2000’s worldwide.
Nike was the clear market leader, with 31% of the global athletic footwear market in 2007 (graphs below). Looking at the market in the United States, Europe, or Asia reveals a similar picture: Nike's market share in these regions hovers around 36%, followed by Adidas at 20%, with Puma and New Balance as distant third and fourth. The global market for athletic footwear is concentrated, with the top four firms controlling 71%. By contrast, the market for athletic apparel is both larger ($49.5 billion in 2005) and more diffuse; the top five firms control only 27% of the market. Nike is, however, also the global leader in apparel, with a 7% market share in 2007.