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Expanding Our Reach A Deeper Look at Youth Tobacco Survey (YTS) HWTF Annual Conference PowerPoint Presentation
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Expanding Our Reach A Deeper Look at Youth Tobacco Survey (YTS) HWTF Annual Conference October 13, 2010 Jim D. Martin, Director of Policy & Programs Tobacco Prevention and Control Branch. Analysis and Trends of NC Youth Tobacco Survey (YTS ).

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slide1

Expanding Our Reach

  • A Deeper Look at Youth Tobacco Survey (YTS)
  • HWTF Annual Conference
  • October 13, 2010
    • Jim D. Martin, Director of Policy & Programs
    • Tobacco Prevention and Control Branch
analysis and trends of nc youth tobacco survey yts
AnalysisandTrends of NC Youth Tobacco Survey (YTS)

►Smoking rates among middle and high school students have

significantly decreased from 1999-2009.

►Smokeless tobacco use has not significantly changed over this time

period.

►New smokeless products (snus, orbs, strips) are viewed by

studentsas less risky alternatives to regular smokeless

tobacco use. (CDC says they are not a safe substitute).

► The dangers of smoking and secondhand smoke are

widely known among students.

► Students reporting positive beliefs about smoking as an enhancer

of “coolness” and friendship remains a problem.

analysis and trends of nc yts cont
Analysis and Trends of NC YTS(Cont.)

►Substantial differences exist in brand preferences by race/ethnicity.

►Students who are more susceptible to tobacco use report similar characteristics.

►Data show that middle and high school youth report broad support for indoor and outdoor smoke-free policies.

►Young adults (18-24 year old) have higher smoking rates than high school students and adults overall.

smokeless tobacco use in nc high schools and middle schools
Smokeless Tobacco Use in NC High Schools and Middle Schools

Source: North Carolina Youth Tobacco Survey 1999, 2001, 2003, 2005, 2007, 2009

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Perceptions of Risk and Awareness of New Smokeless Tobacco Products Among NC Teens in High School and Middle School

Source: North Carolina Youth Tobacco Survey 2009

belief that secondhand smoke is harmful among nc students
Belief that Secondhand Smoke is Harmful Among NC Students

Source: North Carolina Youth Tobacco Survey 2009

belief that smoking for only a year or two is not safe among nc teens
Belief that Smoking for Only a Year or Two Is Not Safe Among NC Teens

Source: North Carolina Youth Tobacco Survey 2009

belief about smokers among nc teens
Belief About Smokers Among NC Teens

Source: North Carolina Youth Tobacco Survey 2009

ethnic preferences for the three leading brands among nc teens who are current smokers
Ethnic Preferences for the Three Leading Brands Among NC Teens Who Are Current Smokers

Source: North Carolina Youth Tobacco Survey 2009

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Students Who are Susceptible Over Time to Tobacco Use (e.g. report the possibility of trying tobaccoin the next year)

Characteristics that increase susceptibility:

► Willingness to use or wear tobacco industry promotional items

► Have friends who use tobacco

► Exposure to smoking environments and depictions of tobacco use in media

Source: UNC Tobacco Prevention and Evaluation, YTS Analysis 1999-2009

support of smoke free policies for indoor and outdoor public places among nc teens
Support of Smoke-Free Policies for Indoor and Outdoor Public Places among NC Teens

Source: North Carolina Youth Tobacco Survey 2009

by 2010 decrease the prevalence of adults who smoke in north carolina from 25 to 12
By 2010, decrease the prevalence of adults who smoke in North Carolina from 25% to 12%

Adults

Vision 2010 Goal

by 2020 decrease the percent of high school youth currently using any tobacco from 25 8 to 15 0
By 2020, decrease the percent of high school youth currently using any tobacco from 25.8% to 15.0%

Source: North Carolina Youth Tobacco Survey 2009

key evidence based interventions promoting behavior change over time

Key Evidence-Based Interventions Promoting Behavior Change Over Time

► Price (10% price increase minimum)

► Tobacco-free and Smoke-free Policies

► Media (TRU and Truth) (especially when

combined with local interventions)

► Youth Advocacy for evidenced-based

policies

► Treatment that is low cost or no cost

for more information on nc yts data
For more information on NC YTS Data:

See:

http://www.tobaccopreventionandcontrol.ncdhhs.gov/data/yts/index.htm

Or contact:

Molly Aldridge

molly.aldridge@dhhs.nc.gov

(919)707-5412