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MMC 910 Journalism and Society

MMC 910 Journalism and Society. Session 9: Media and Public Opinion (Week 7 cont .). MMC and MIST Programs. Official launch of MIST and MMC has been postponed, probably cancelled On Wednesday, April 11, we will have the 911 class in Block 5 - 121.

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MMC 910 Journalism and Society

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  1. MMC 910 Journalism and Society Session 9: Media and Public Opinion (Week 7 cont.)

  2. MMC and MIST Programs Official launch of MIST and MMC has been postponed, probably cancelled On Wednesday, April 11, we will have the 911 class in Block 5 - 121

  3. Media and Politics: Communicating the Transitions We plan to run the Media and Politics conference, but not in May – October most likely Have to raise funding, get commitments from speakers, which cannot be done as fast as we had hoped

  4. Tonight’s Program • Dr. Hind Zantout – guest speaker • Discussion of Midterm Exam • Discussion of Report: Strengths and Weaknesses of one theory; link theory and practice; 200o wds • Discuss remaining readings on Manufactured Reality

  5. Guest Speaker Dr. Hind Zantout on Technology and Social (in)Justice: Toward Broadband Access as a Human Right

  6. Midterm Exam Results • Congratulations – situation was different for you • Everyone passed • A few excellent – will show two model exams • Reading directions is important • Understanding instructor’s typical demands is important • Going to Academic Writing & Research class is imperative

  7. Report due April 16 by email • Take one theory that we have covered this semester and discuss its strengths and weaknewss • Link the theory to current journalism that you read or follow – give examples • Use only short quotes • Paper must be written essay style, maximum 2000 words • Include List of Works Consulted – alphabetical by author’s last name. list of everything you refer to in your paper

  8. Elements of Journalism • Truth • Loyalty to citizens • Verification • Independence from news sources • Independent monitor of power/powerful • Forum for public criticism and compromise • News is significant, interesting, and relevant • News is comprehensive and proportional • Journalists exercise personal conscience • Rights and responsibilities of citizens

  9. Manufactured Reality – cont. Ian Ward • Bullet Theory – no single father but assumed by many • Part of assumption that new media techniques lead to more influence on people: see radio, TV, internet • Bad Guys – propaganda development • Is there mass society? • Two-step flow: media – opinion leaders – people • Minimal effects – media only part of what influences people

  10. Manufactured Reality – cont. 3 Robert Entman • Using information processing theory – schemas • People reject or absorb messages depending on their inclinations, repetition • Impacts of news diversity, editorial opinions • Selective exposure – people read, follow what they agree with or • News content shapes audience attitudes

  11. Manufactured Reality – cont. 4 Paul D’Angelo • History of news framing research • News frames work by cognitive paradigm critical selection paradigm constructionist paradigm • D’Angelo proposes multiparadigmatic framing see p. 880 diagram: Frame construction flow, Framing effects flow, Frame definition flow

  12. Manufactured Reality – cont. 5 Mark Fischle and Karen Stenner-Day • Return to information processing theory – schema • Media effects rely on schema “priming” – media brings back memories • Yes, media affect people’s attitudes • Not by direct persuasion but by way people process news • Schemas can be revised by media • Most effective with people who have weak schema structures

  13. Coming Up • MMC 911 meets in KV – 121 on Wednesday • Finish readings for Week 9 in updated syllabus: Gate keeping, agenda setting, spiral of silence, and news values • Continue Week 10 readings in updated syllabus: Circulation, ratings, and survival See you Wednesday!

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