Writing a Business Brief BSB115 – Management. Prepared and Presented by Graham Klaassen (4S Study Skills Program Coordinator). On Completion of this Seminar, you will be able to. Describe the characteristics of a business brief Explain the advantages of a business brief
Prepared and Presented by
(4S Study Skills Program Coordinator)
A verbal or writtenreport that:
– gives the receiver information they need to make an informed decision.
- provides information so the receiver is up to date on an issue.
First – The number of the group to which you have been assigned. – 1, 2, 3 etc.
Second – the letter of the alphabet you have been assigned within your group E.g. Articles Group 3 - Group member 3A
Research your assigned “contemporary business article”
(refer to the Task sheet for suggested headings)
Which one do you prefer?
Model for recommendations: Begin with a
Projecting opener: - a concluding statement from your analysis that justifies your course of action and leads into the recommendations
As the analysis clearly shows, organisations that have a highly trained and motivated staff boast a distinct competitive advantage over their competitors, therefore to gain this commercial benefit ABC Ltd should:
CUT OUT ANY WORDS THAT ADD NO VALUE! OR BETTER STILL:
Eliminate unnecessary words!
Because the ability to communicate effectively plays an important part in an accountant's success on the job, many employers screen prospective accountants for adequate skills in oral and written communication. In fact, one study shows communication skills to be the most important factor in decisions to hire. Employers view the ability to write and speak effectively as even more important than a prospective employee's academic results.(66 words)
Summarise / breakdown your material:
Employers value the importance of oral and written communication in accounting, and therefore prefer to hire graduates with effective communication skills. (21 words)
Do not use
Subject → Verb → Object
In text - citations
“A new piece of independent study proves for the first time that in-store sampling not only has dramatic sales impact on the day of the sampling event, but also increases sales of established products and line extensions, as well as new products, for many weeks following” (Stanton, 2009, p.1).
In-store sampling has now been shown to create increases in sales in all lines of a product – new, existing and extended – not only when sampling takes place but also in the period directly following the event. (Stanton, 2009)
There are a range of strategies to use when marketing a product and a slogan is one of the key tools. Miller (2008) believes that slogans need to brief and memorable so that consumers recall the slogan and link it to the product.
Miller’s article is on the importance of a slogan in marketing a product. The second sentence is a summary of one of the main ideas in the article.
Directory of small businesses in Australia. (2003). Melbourne, Vic: McMillan
Institute of Telecommunications. (2008). Report on the telecommunications industry (Report No. 08-1145). Sydney, NSW: Corporate Publishing Limited
Latest advertisements. [Video]. (2009, November4). Retrieved from http://youtube.com/watch?v+ybg69342
MacDonald, N. (2004, December 7). Working overseas. The Courier Mail. Retrieved from http://couriermail.com.au
McCulloch, R. & Reid, A. (2010). Starting Your Business Degree: academic skills for success. Brisbane, Qld: Print Australia.
Turner, K. Ireland, L. Krenus, B. & Pointon, L. (2008) Essential Academic Skills. Melbourne, Vic: Oxford University Press
A range of Scholarly Sources
You should consult
You can talk to…