Group Three Dolphin Julia, Louise, Oscar, Peggy, Kyra, Carol
Product Beer -Love Beer
Slogans • Love Beer, Love you more • Only you~, Love Beer • Because love, Love Beer
Sales Strategies • Product: Beer • Price: 40 NT dollars • Place: focus on Asia market
Promotion: • Mass medias: TV spot, Radio • Internet • Special-sell on Valentine’s Day. • Extra discount of the one who buys beer on her/ his birthday. • Package: Glass bottle, Pop-top, and Keg beer.
Market Segment • Female • Young people (age: 20~30) Young People Women
S trengths • We are able to provide Low-Cal, healthy beer, and keep the flavor as the original. • Our beer has Smooth and Silky taste, mild not strong or bitter, which is acceptable of most people. • Our price is reasonable with higher quality than the others.
S trengths • Our beer is easy to buy and has big selling in female market. • We provide a personal design bottle, each customer can ask for a special bottle if they want. • Our bottle and capsule have many different picture and design, which could be collected.
W eaknesses • We want of a bigger range of customers and want to expend our beer market to US & Europe. • We need more automate technology to raise the productivity.
O pportunities • Our beer are now popular in Taiwan’s female market, and our sector is expending successfully in Asian countries. • Our flavor may be the most special and we may be the first to produce. • Our personal-design idea is leading the head and our package image catches young people’s heart.
O pportunities • We have a stable market and customers. We have good reputation and have great potential of development. • We already have investment and building our subsidiary over seas and there’s a chance to expend our over-sea market.
T hreats • Will developments in variety of flavors change this market beyond our ability to adapt? • Will our flavor still be popular in our big market after the new competition shows up? • The other stronger competitions threat us, e.g. Heineken, Budweiser, etc • Export cabotage and conditioned requires.