YVISION | 2011

1. YVISION | 2011 SMARTER INTERACTIONS

2. YDreams is a world pioneer in creating interactive experiences through new media technologies.

3. YDREAMS COMBINES ART, TECHNOLOGY & DESIGN BANCO SANTANDER'S VISITOR CENTER (Madrid) http://www.youtube.com/watch?v=bzDIJ6TTc6w

4. CLIENTS Our proprietary technologies of Augmented Reality, 3D Simulation, Human-Computer Interaction, Robotics and Location Based Services are the core foundations of over 600 projects delivered worldwide. NIKE TOYOTA BARCLAYS TMN LA ROCHE-POSAY TIM ASICS SANTANDER CIÊNCIA VIVA ADIDAS UNILEVER DIAGEO BES SONY ERICSSON AGÊNCIA ESPACIAL EUROPEIA NOKIA PIONEER JC DECAUX FNAC COCA-COLA MICROSOFT VODAFONE PERNOD RICARD LIGHT TELEFONICA NOVARTIS BRADESCO TAM FIAT TERRA IMAGINARIUM VIVO TOYOTA BRASTEMP L’OREAL BPI DANONE BUDWEISER OPEL SICAP UNIÓN FENOSA EDP CGD VOLKSWAGEN PETROBRAS NESTLÉ SALSA JEANS VALE DO RIO DOCE INSTITUTO AYRTON SENNA BTEK MCNB SEAT MULTIMALL CTT

5. SOLUTIONS NEW MEDIA:PROMOTION AND ADVERTISING OF PRODUCTS AND SERVICES. INTERACTIVE WALKWAY IMMERSIVE SPACES SPECIAL FORMATS http://www.youtube.com/watch?v=ekuoqgC9CvE http://www.youtube.com/watch?v=1yc36qGqY-8 http://www.youtube.com/watch?v=ijrZQbSOONQ

6. SOLUTIONS POINT OF SALE: CONCEPTUAL STORES, DISPLAYS AND SHELVES INCREASING RESULTS AND INFLUENCING THE DECISION TO PURCHASE. FLAGSHIP STORES DISPLAYS SHELVES http://www.youtube.com/watch?v=U131q8RoiPU& http://www.youtube.com/watch?v=B_7KqELfj8g http://www.youtube.com/watch?v=PAE3njHe-6Q

7. SOLUTIONS EVENTS: CUSTOMIZED STANDS, SPECIAL CAMPAIGNS AND INTERACTIVE SPOTS IN SPACES FLOWING WITH PEOPLE CONCEPTUAL STANDS IMMERSIVE WALLS INTERACTIVE SPOTS http://www.youtube.com/watch?v=M49OZBnvuec http://www.youtube.com/watch?v=99glcNahjF0 http://www.youtube.com/watch?v=at386iEWZmY

8. SOLUTIONS AUDIENCE ENTERTAINMENT: INTERACTIVE ADVERTISING AND GAMES FOR CINEMA, CONCERTS & EVENT AUDIENCES. ACTION GAMES IMMERSIVE EXPERIENCES CHILDREN http://www.youtube.com/watch?v=U33BqjtRJ58 http://www.youtube.com/watch?v=CmphF7SMkK4 http://www.youtube.com/watch?v=fKiKQwRpxsk

9. SOLUTIONS CONCEPTUAL ENVIRONMENTS: RECEPTIONS, EXHIBITIONS, MUSEUMS, BUILDINGS AND ROADSHOWS. EXHIBITIONS MUSEUMS ROADSHOWS http://www.youtube.com/watch?v=hYAloG_ESwk http://www.youtube.com/watch?v=5E7hVnIf-oY http://www.youtube.com/watch?v=CVkUXhRdj1s

10. TECHNOLOGY

11. YVISION Our core foundation is YVision, a proprietary software framework that was specially designed to combine Game Engines with Natural User Interfaces. The result is physics-enabled Augmented Reality simulations that respond like the real world, providing experiences with minimum learning curves. YVision is the missing link of interoperability between sensor data and virtual simulations.

12. FEATURES YVision easily handles the audiovisual requirements of the most demanding interactive experiences. And it’s totally multiplatform (PC / Mac / Web / iOS / Android / Windows Phone 7). • Computer Vision • Rendering • Physics • Audio • Sensor fusion • Animation Systems • Shaders

13. A NEW PARADIGM But what distinguishes YVision from other solutions is that we have created a new way to develop software applications. Instead of defining multiple conditionals or state machines, in YVision everything is a Componentcontrolled through Behavior Trees. This brings us closer to natural language representations, and surpasses complex problems like Sensor Fusion or Artificial Intelligence.

14. DEPTH SENSING YDreams was an early partner of depth sensing companies like Canesta and Primesense and we have developed IP to take gestural control to another level. Our technique relies on the input of a depth map and the automatic generation of a 3D mesh that can be precisely integrated into a simulation. With this technique the real world can interact directly with the virtual world (no calibration or skeleton tracking required). YDreams Depth Sensing Technique http://www.youtube.com/watch?v=qXcIZ1R68SQ YDreams wins the Augmented Reality Event 2010

15. AGENTS / DISTRIBUTED PROCESSING YVision is also capable of running persistent worlds and agent simulations that are distributed through several computers. As an example we have built a virtual concierge that presents our showroom while traveling between all of the available screens without ever losing its intelligence state. Victour – an autonomous distributed agent http://www.youtube.com/watch?v=tMG8J_3BhPM

16. DATA LOGGING AND CMS Every YVision object can report to a data logger, which can be both remote or local. The mining of user data helps us to determine profilesand adapt content to users’ behavior. Content Management Systems (CMS) provide remote updating and data querying.

17. TOWARDS AFFECTIVE COMPUTING YVision applications are also able to modify their behavior according to user profiles. These are taken into account for dynamic adaptation, in order to create a better experiences, according to classifications like age, gender or dexterity.

18. YVISION AND DOOH A GLIMPSE OF THE FUTURE

19. DIGITAL SIGNAGE Digital Signage and Smart Stores will evolve from linear media playback to fully customized interactive experiences. This innovation will rely on the integration of new sensors, software, screens and processors.

20. YVISION YVision is the software infrastructure with all the necessary features to fuel this revolution and take the digital media experience to a whole new level.

21. Ivan Franco +351 91 220 20 14 ivan.franco@ydreams.com YDREAMS +351 21 031 4000 hello@ydreams.com http://www.ydreams.com http://www.yvision.com/ http://www.youtube.com/ydreams