1 / 26

Managing a Tourism Boom: The Case of Iceland

Explore the challenges and strategies in managing Iceland's booming tourism industry. Learn about the positive effects, coordination efforts, regulations, and future plans for sustainable growth.

juliaw
Download Presentation

Managing a Tourism Boom: The Case of Iceland

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Managing a Tourism Boom: The Case of Iceland IMTM, Israel - 13 February 2019 - Maria Reynisdottir

  2. Destination: Iceland

  3. Destination: Iceland Top 3 markets: USA, UK, Germany Fastestgrowth: USA, Asia, UK Reducedseasonality Regionalspreadimprovingslowly

  4. Growthin tourist arrivals

  5. Reasons for growth

  6. Positive effects

  7. Challenges

  8. Under pressure

  9. Under pressure

  10. Under pressure

  11. Under pressure

  12. Under pressure

  13. www.stjornstodin.is Coordination RoadMapfor Tourismin Iceland Government and tourismindustry Consensus of 1,000 people Long termvisionto 2030: sustainable and profitablesector TourismTaskForce2015-2020

  14. Road Map: Seven core issues Reliabledata Skills and quality Coordination Positivevisitorexperience Natureconservation Increasedprofitability Dispersion of tourists

  15. Regulation Reykjavík – Southwest Iceland

  16. Infrastructure Þingvellir – South Iceland

  17. Communication

  18. Growthslowingdown

  19. Lookingahead Coordination– nationalandregionallevel, natureconservation Regulation– sharingeconomy, cruisesector Infrastructure – planning, crowdcontrol Communication – targeting, in-destination, China-ready Touristdistribution– routedevelopment fund, roads Feeoptions Digitalisation

  20. Tourismimpactassessment • New officialtourismstrategyfor Iceland 2020+

  21. Maria Reynisdottir Specialist, Department of Tourismmaria.reynisdottir@anr.is

More Related