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ANDREW GOODWIN’S MUSIC VIDEO CONVENTIONS THEORY - “POPSTAR”

MEDIA THEORY

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ANDREW GOODWIN’S MUSIC VIDEO CONVENTIONS THEORY - “POPSTAR”

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  1. ANDREW GOODWIN’S MUSIC VIDEO CONVENTIONS THEORY CASE STUDY – DJ KHALID FT. DRAKE “POPSTAR” (STARRING JUSTIN BIEBER) BY JULIA JIN

  2. Different to movies: singer breaks the fourth wall by addressing the camera directly. Singing to lyrics looking at the camera: speaking to you. Music videos do not follow the linear structure like movies. Party scene to walking his dog with no explanation.

  3. Disjuncture – no relation or contradiction Shot of Justin Bieber sleeping has nothing to so with the message Illustration – images show the lyrics of the story ”I’m a popstar, not a doctor” Amplication – ‘to make it louder’ Los Angeles villa pool party, attractive females, rich and famous

  4. Use of intertexual refrences Andy Warhol – 1962 Marilyn Monroe painting

  5. Notions of looking and Voyeurism Females = sexualised, objectified Viewers encouraged to look at their bodies

  6. Reflect the genre Nice cars,nice house, pretty girls Title “POPSTAR” electric purple font Pool party, girls, security Blue furcoat = importance and spontaneuous Studio, BTS, cameras, assistant, security Red = fame and power

  7. Reflect the record label • Signed other big artist: Travis Scott, Micheal Jackson, Avril Lavigne • Financial status • Power & connections • Global location

  8. Reflect the Star Close-up shots and other camera shots = focused on Justin’s face ”POPSTAR” = Justin Bieber

  9. Narrative based Story line = The popstar life Fame and success: “From the plane to the fuckin' helicopter, yeah” “I want a long life, a legendary one” Having girls chasing you: “Bicthes calling my phone like I’m locked up, nonstop” “I want a pretty girl (yeah), and a honest one (yeah)”

  10. THE END

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