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Insights from the Retail Mobility Study: Mobile Trends and Strategies (May - June 2012)

This report delves into the findings from the Retail Mobility Study conducted from May to June 2012, encompassing insights from 40 respondents across over 36 companies. It explores key topics such as the current mobile status of companies, strategic approaches to mobility, technology trends, and barriers to implementing effective mobile strategies. The analysis compares the importance and performance of various mobile and social presence aspects, shedding light on how companies can leverage mobile technologies for enhanced business performance.

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Insights from the Retail Mobility Study: Mobile Trends and Strategies (May - June 2012)

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Presentation Transcript

  1. Retail Mobility Summary Charts May – June 2012

  2. Agenda • Study Overview • Respondent Summary • Mobile Status • Mobile Strategy

  3. Study Overview

  4. Agenda • Study Overview • Respondent Summary • Mobile Status • Mobile Strategy

  5. 40 Respondents from Over 36 Companies

  6. Company Details

  7. Respondent Experience

  8. Banners

  9. Product Summary

  10. Distribution

  11. Agenda • Study Overview • Respondent Summary • Mobile Status • Mobile Strategy

  12. Technology Trend Importance: Today vs. One Year Ago

  13. Technology Trend Importance: Today vs. One Year Ago

  14. Technology Trends: Importance vs. Performance

  15. Mobile & Social Presence

  16. Mobile & Social Presence

  17. Company’s Mobile Status

  18. Personal Mobile Influence/Knowledge

  19. Agenda • Study Overview • Respondent Summary • Mobile Status • Mobile Strategy

  20. Mobile Group

  21. Mobile Strategy

  22. Barriers to Implementing Mobile Strategy

  23. IT Systems for Mobile Efforts: Importance vs. Performance

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