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Social Media & Business: A Primer Presentation by Michael Wilder. Photo by Directory Journal http://www.dirjournal.com/. About the Presenter. Michael Wilder Learning Technologies Specialist UNLV Teaching and Learning Center UNLV School of Journalism UNLV Distance Education

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Social Media & Business: A PrimerPresentation by Michael Wilder

Photo by Directory Journalhttp://www.dirjournal.com/

about the presenter
About the Presenter

Michael WilderLearning Technologies SpecialistUNLV Teaching and Learning Center

UNLV School of Journalism

UNLV Distance Education

E-mail: m1ch43lw1ld3r@gmail.com

Phone: (702) 879-8454

@michaelwilder

http://www.facebook.com/michaelwilder

http://www.linkedin.com/in/michaelwilder

http://www.youtube.com/user/m1ch43lw1ld3r

http://vegas-times.com/blogs/litf/

presentation materials
Presentation Materials

http://vegas-times.com/blogs/litf/

question introductions
QuestionIntroductions

How many of you have bought anything online recently?

Where did you go?

How many of you read the user reviews before buying?

question introductions1
QuestionIntroductions
  • How many have a Twitter account?
  • How many have a Facebook account?
  • How many have a cell phone?
  • 4 billion cell phones worldwide
  • Whenever I ask that question, however...
question introductions2
QuestionIntroductions

Social media isn't for everyone.  

Honestly, I think it's a good idea to be skeptical.  

If it doesn't light your fire, why bother?

question introductions3
QuestionIntroductions

How many of you have prior experience with social media in a business setting either as an vendor or as a client?

social media1
Social Media

What is Social Media?

  • Internet- and mobile-based tools for sharing and discussing information
  • Often characterized by communication, interaction, and collaboration
  • Also often includes multimedia and entertainment
social media2
Social Media

Examples

  • Microblogs(Twitter)
  • Social Networking(Facebook, MySpace, LinkedIn)
  • Media Sharing(YouTube, Vimeo, Flickr)
  • Blogs(WordPress, Blogger, Live Journal)
  • Virtual Worlds(Second Life, Active Worlds)
  • Wikis(Wikipedia, MediaWiki)
  • Social Bookmarks(Delicious)
  • Collaborative Editing(Google Docs, Zoho)
  • Aggregation(RSS)
  • And more…
statistics
Statistics

Twitter:

2009: 25 million

2010: 100 million

Facebook:

300 million active users

statistics1
Statistics

2009: 25 million

statistics4
Statistics

ViralBlog

why businesses should care
Why Businesses Should Care

“Business may be about finances and the bottom line, but really, it’s about customers.  It’s about pleasing customers, acquiring new ones, and connecting with them. 

For brick-and-mortar businesses or companies that focus on production, social media is an excellent way to connect with customers and businesses. ”

--Ben Parr, Mashable

statistic
Statistic

According to a study by Chadwich Martin Bailey and iModerate Research Technologies, 60% of Facebook fans and 79% percent of Twitter followers are more likely to recommend a brand after becoming a fan or follower.

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End

Questions?

Comments?

contact me
Contact Me

Michael WilderLearning Technologies SpecialistUNLV Teaching and Learning Center

UNLV School of Journalism

UNLV Distance Education

E-mail: m1ch43lw1ld3r@gmail.com

Phone: (702) 879-8454

@michaelwilder

http://www.facebook.com/michaelwilder

http://www.linkedin.com/in/michaelwilder

http://www.youtube.com/user/m1ch43lw1ld3r

http://vegas-times.com/blogs/litf/