Commentary to: Office Prenatal Formula Advertising and Its Effect on Breastfeeding Patterns (Howard C et al). José J. Gorrín, MD, MPH, FACOG Professor and Director Maternal and Child Health Program Graduate School of Public Health University of Puerto Rico. Variables studied:.
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José J. Gorrín, MD, MPH, FACOG
Professor and Director
Maternal and Child Health Program
Graduate School of Public Health
University of Puerto Rico
Raisler et al 1999;
Lawrence, 1997; Anderson et al, 1999.
Walker, 1993; 1998
Periodic Survey of Fellows, AAP; Howard et al, 1993, Howard et al, 1997
Bird, 1996; Valaitis et al, 1997; Howard et al 1997; Howard et al, 2000
Baumslag & Michaels, “ Milk, money and madness - the culture and politics of breastfeeding”, 1995; Margolis, 1991
Valaitis et al 1997; Greer & Apple, 1991; Baumslag , 1989
“To provide breastfeeding infants with sufficient and secure nutrition by protecting and promoting breastfeeding and assuring the correct use of breastmilk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution methods.”
1. Breastfeeding policy Effect on Breastfeeding Patterns
2. Capacitation of personnel
3. Education of women on benefits of breastfeeding
4. Initiate breastfeeding within 30 minutes after delivery
5. Assist mothers in initiating breastfeeding even if separated from their babies
6. Provide no other oral intake
7. 24 hour rooming-in
8. Encourage breastfeeding on demand
9. No artificial nipples or pacifiers
10.Encourage the creation of support groupsThe 10 steps for successful breastfeeding
Amin, 1996; Parrilla, 1999;
Wilson-Clay, 1994; Van Esterik, 1996;
Parrilla Rodríguez, A.M. & Gorrín Peralta, J.J. (2000). Aspectos Éticos en la Promoción de la Lactancia Humana y el Amamantamiento. Puerto Rico Health Sciences Journal, 19, 145-51.