SM2222: Information Design and Visualization Session 3: Typography 23 September 2005. what is typography?. the Greek words - typos = “form” , grapho = “write”
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Session 3: Typography
23 September 2005
typography, graphic design
“Typography is a tool of communication. It must be communication in its most intense form. The emphasis must be on absolute clarity...Legibility – communication must never be impaired by an a priori esthetics. Letters must never be forced into a preconceived framework…We want to create a new language of typography whose elasticity, variability and freshness of typographical composition”