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Investigating Texts. What is Typography?. What is Typography?. Simply put, typography is the study of type and letterforms. In our daily lives we are constantly surrounded by it. Typography includes greeting cards, books, posters, newspapers, just about anything you can imagine.

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investigating texts

Investigating Texts

What is Typography?

what is typography
What is Typography?
  • Simply put, typography is the study of type and letterforms. In our daily lives we are constantly surrounded by it.
  • Typography includes greeting cards, books, posters, newspapers, just about anything you can imagine.
  • As simple as it may seem typography subtly combines communicative and artistic elements to create a print both pleasing and easy to read.
history of typography
History of Typography
  • Originally, books were produced by scribes (at first, primarily based in monasteries). The process of writing out an entire book by hand was as labor-intensive as it sounds (try it some time): so much so that a dozen volumes constituted a library, and a hundred books was an awe- inspiring collection.
chinese print
Chinese Print
  • In Tang Dynasty China, about 650 AD, someone had the idea of carving wooden blocks with a page of text, then inking it and pressing paper on the block to print a page. The oldest printed scroll we know of - some Buddhist sayings - comes from north-west China, and it was printed about 700 AD. People in China who were Buddhists believed that copying out these texts would bring you merit, like good luck.
the printing press
The Printing Press
  • In 1440, German inventor Johannes Gutenberg invented a printing press process that, with refinements and increased mechanization, remained the principal means of printing until the late 20th century. The inventor's method of printing from movable type, including the use of metal molds and alloys, a special press, and oil-based inks, allowed for the first time the mass production of printed books
what did the printing press do
What did the Printing press do?
  • More people could own books
  • More people learned how to read
  • People became better educated
  • Different kinds of books were produced
  • Newspapers were produced
  • Today we use computers to type and have many different fonts to choose from!
1 font
1. Font
  • A set of letters and numerals sharing the same design characteristics. Examples of font sets include Times New Roman and Arial. (Also called typeface.)
2 type formatting
2. Type Formatting
  • Here are some tips for formatting type in your designs. When you're working with headlines or poster designs, you have a lot of flexibility. But for text in general, READABILITY is the most important consideration.
3 word shape
3. Word Shape
  • Bold type can draw attention, but used too much, it's hard to read. Italics used in small amounts adds emphasis, but a whole page set in italics is hard to read.
4 spacing
4. Spacing
  • Word spacing along a line should look visually the same as you read a line of type - no big gaps or squeezed areas.
5 color of type
5. Color of Type
  • Black type on white reads 40% more rapidly than white type on black. Poorest readability is black type set on red or red type set on black.
  • Think about how the type you have chosen works with the intention of your document. Designers don't put a goofy typeface into a funeral announcement, right?
creating text using microsoft word
Creating Text using Microsoft Word
  • Go to the start menu
  • Then click on computer
  • Find the studentshare drive and click on the Digital Art folder.
  • Click on the Text Squares Warm Up document.
  • Choose a font to illustrate 6 words that describe you. Then add clip art, shape art, and color to your designs.
  • Save as yourlastname_textwarmup in your Digital Art folder.
creating text using photoshop
Creating Text Using Photoshop
  • Getting Started:
  • Open a new document. Your width should be 9 inches. Height should be 6 inches. Save as yourlastname_text your Computers in Art folder

Go to View: Rulers. Use the line tool to draw a horizontal line 3 inches down. Use the line tool to draw 2 vertical lines (one at 3 inches and the other at 6 inches). You should finish with 6 squares.

shadows and warping
Shadows and Warping
  • Use Layer Styles to create shadows
  • Ask me about Warping
begin to create your text
Begin to Create your Text
  • In each square, use an appropriate text to illustrate the following words: Rage, Silly Sadness, Fear, Boring, Nervous
  • You must consider font, color, placement, and weight to express your idea.
  • Include a decorative background and use filters.
final textural portrait
Final Textural Portrait
  • Complete Warm Up Planning Document (hand in for a grade)
  • Open a new document 8 x 10
  • Save as lastname_finaltextportrait
  • Create a self portrait using words and designs. Portrait must describe part of your physical self as well as your inner self
  • Continued on next slide
textural self portrait continued
Textural Self Portrait continued
  • Include 6 or more words. Each word must be created using a font that describes the meaning of the word.
  • Include a decorative background
  • Text should be arranged in a design.
  • Use a variety of fonts, font weights, colors ,designs and warping.
  • Do not print! Save to your folder.
www picassohead com
  • Email to me: