Advertising. Is it always good for you?. Advertising in TV. Children and adolescents view 40,000 ads per year on TV alone. Much of children's viewing occurs during prime time, which features nearly 16 minutes/hour of advertising.
Is it always good for you?
Massachusetts Bay Transport Authority has banned
advertisements for M-rated video games from appearing in
Boston's subway system
Transportation systems need funds and alcohol companies are willing to provide money for ad space.
A Sobering Plan to End Subway Alcohol Advertising Posted by Michael Clancy at 11:19 AM, November 12, 2007
Alcohol advertising might pump much-needed revenue into the Metropolitan Transportation Authority’s offers, but Brooklyn Assemblyman Felix Ortiz is moving to stop such spirituous solicitations, all in the name of public health and, of course, the children.
Rep. Larry Crow, R-Palm Harbor, holds up a "Joe Camel" ad from a teen magazine on the House floor showing the cigarette mascot.
HARRISBURG, Pa. - An illustrated section packaged with Camel ads in Rolling Stone magazine violates the tobacco industry's nine-year-old promise not to use cartoons to sell cigarettes, prosecutors in various states said yesterday.
In 2000, tobacco companies spent $59.6 million in advertising for the most popular youth brands in youth magazines. That year, magazine ads for the three most popular youth brands (Marlboro, Newport, and Camel) reached more than 80% of young people in the U.S. This is a Chinese ad. Due to Chinese government regulations on cigarette advertising, the promotional ashtrays cannot carry the Malboro logo, but they can suggest the brand identity through their colors.
Youth see more TV commercials for beer than for sneakers, gum or jeans
"The industry's own guidelines are so permissive that, in practice, they amount to no limits at all. It is like a promise not to drive faster than 125 miles per hour – that doesn't slow you down much. These industry codes do little to protect youth from ads that promote alcohol consumption.”
One quarter of alcohol advertising on television in 2001 was more likely to be seen by youth than adults. Of the 208,909 alcohol commercials on television in 2001, underage youth, ages 12 to 20, were more likely than adults of legal drinking age to have seen 51,084 of them or 24.5%.
Dr A. Kessler
Dean of the Yale University School of Medicine and former U.S Food and Drug Administration Commissioner
This ad for St. Pauli Girl beer appeared in Sports Illustrated,, Maxim, Aug 2004, and other publications regularly read by youths.
Teen clothing marketer, Abercrombie & Fitch, has once again started alcoholizing its products, its catalog, and its website advertising. Some of the company's t-shirts, sweat shirts, and jeans feature messages that blatantly encourage or trivialize heavy – and potentially dangerous – drinking. The products, such as the shirts below, target high school and college-age youth. We found them and others on the A&F website and in the company's fall "Back to School" catalog.
'Bite into adventure!"
That's the slogan for Burger King's new Indy Double Whopper Sandwich ($4.99, $6.99 with medium fries and beverage).
It's a tie-in to the new Indiana Jones movie, which apparently all of North America saw simultaneously in a theater with me in Corona (and most of Canada was kicking my chair).
Making that burger look GOOOD!! http://www.youtube.com/watch?v=fUjz_eiIX8k&NR=1
LONDON - Consumers are more likely to go see a movie when it is advertised within a food commercial, rather than if it is advertised alone, according to new research.
People who saw a Burger King television ad featuring 'The Simpsons Movie' were 40% more likely to go and see the film than those who were only exposed to the television, radio and in-theatre trailers promoting only the movie.
Let no summer blockbuster be without a candy partner. "Indiana Jones and the Kingdom of the Crystal Skull" has M&M/Mars. Now, the Hershey Company has the Batman sequel, "The Dark Knight." Later this month, Hershey will be offering special editions of its Reese's peanut butter cups, Reese's Pieces and Kit Kat candy bars to tie in with the movie.
Drinks maker Coca-Cola has come under fire from Harry Potter fans for using images of the popular character in its latest advertising campaign.
Just two days after citing an Abercrombie store in Virginia Beach for obscenity for their sexy ads, police have dropped the charges. "Police confiscated the ads Saturday, saying they violated the city's obscenity law because some of the models were partially nude.
The death Tuesday of anorexic model Ana Carolina Reston has those close to her hoping the fashion industry will finally wake up to the dangers of the eating disorder.
Reston, 21, a Brazilian model who weighed only 88 pounds at the time of her death, succumbed to a generalized infection caused by anorexia nervosa, officials at Sao Paulo's Servior Publico Hospital said.
The hair is shiny, but why is she wearing so little?
Perfect model? Maybe not..
Ad at a bus stop
Ad in a computer lab
Source of Data: Pediatrics: Official Journal of the American Academy of Pediatrics.
PEDIATRICS Vol. 118 No. 6 December 2006, pp. 2563-2569.Online http://pediatrics.aappublications.org/cgi/content/full/118/6/2563, November 4, 2008