slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Engaging Latinas in their Preconception Health PowerPoint Presentation
Download Presentation
Engaging Latinas in their Preconception Health

Loading in 2 Seconds...

play fullscreen
1 / 12

Engaging Latinas in their Preconception Health - PowerPoint PPT Presentation


  • 153 Views
  • Uploaded on

Engaging Latinas in their Preconception Health. Amor y Salud. Amor y Salud is a preconception health campaign targeting Latinas of reproductive age and their providers in southern Oregon. . Latinos make up 9% of Oregon population, and 16% of births.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Engaging Latinas in their Preconception Health' - judah


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2

Amor y Salud

Amor y Salud is a preconception health campaign targeting Latinas of reproductive age and their providers in southern Oregon.

Latinos make up 9% of Oregon population, and 16% of births.

*Oregon Pregnancy Risk Assessment Monitoring System, 2006

why target latinas latina paradox
Why target Latinas:Latina Paradox

Latina women who have recently immigrated tend to experience better birth outcomes than the U.S. average even though they frequently receive late and/or poor prenatal care.

But, these positive birth outcomes among Latinas erode with subsequent generations.

This is known as the Latina or Hispanic Paradox.

slide4

Social Marketing Campaign

The campaign consisted of:

  • 12 episode radionovelathat aired from October through December, 2010 on English and Spanish radio stations
  • Facebook and website component
  • Posters, postcards, and educational materials for Latinas and their health care providers

Image: http://www.advaitsarkar.com/index2.htm; http://www.equity.lsnc.net/

slide5

Objectives

To counter effects of acculturation and produce better birth outcomes for first-generation Latinas in Oregon, the campaign encourages:

1. Preservation of traditional Latino culture that emphasizes family support, traditional diet and physical activity.

2. Addressing personal issues (e.g. exercise, alcohol use, smoking)

3. Taking a multivitamin with 400 mcg of folic acid daily.

4. Obtaining appropriate medical care (e.g. vaccines, chronic conditions)

development of the campaign crafting a culturally relevant message
Development of the Campaign:Crafting a Culturally Relevant Message
  • Formative Research
  • Advisory Group
  • Creative Development
slide8

Back

Front

evaluation overview
Evaluation: Overview
  • Web survey—to evaluate the recall and reaction to the web component of the campaign among online viewers of the campaign web page and radionovela episodes.
  • Intercept survey—to evaluate reach, recall and reaction within one of the target counties
  • Provider survey—to evaluate the awareness of the campaign and the effectiveness and utility of educational materials targeting providers
evaluation results
Evaluation: Results

Web and Intercept Survey

Provider survey

  • 57% had seen the posters and postcards
  • Of those who had viewed the Powerpoint presentation, half felt that it had given them new information about preconception health and the effect on acculturation on health in the Latino community
for more information
For more information
  • Julie McFarlane, MPH
  • Women's Health Program Manager
  • 971-673-0365

Women's Health Program

Office of Family Health

Oregon Health Authority

800 N.E. Oregon St. 

Suite 825

Portland, Oregon 97232

http://public.health.oregon.gov/PHD/OFH/Pages/index.aspx

  • Lesa A. Dixon-Gray, MSW, MPH Project Coordinator
  • 971-673-0360
  • Barbara Pizacani, PhD, RN
  • ProgramDesign and Evaluation Services
  • Epidemiologist

Behavior Works

534 SW 3rd Ave

Suite 415

Portland, OR 97204 

503-294-0554

  • http://www.bwpdx.org/
  • Stefanie Murray, MPH
  • Women's Health Program
  • Prevention Specialist