Engaging Latinas in their Preconception Health. Amor y Salud. Amor y Salud is a preconception health campaign targeting Latinas of reproductive age and their providers in southern Oregon. . Latinos make up 9% of Oregon population, and 16% of births.
Amor y Salud is a preconception health campaign targeting Latinas of reproductive age and their providers in southern Oregon.
Latinos make up 9% of Oregon population, and 16% of births.
*Oregon Pregnancy Risk Assessment Monitoring System, 2006
Latina women who have recently immigrated tend to experience better birth outcomes than the U.S. average even though they frequently receive late and/or poor prenatal care.
But, these positive birth outcomes among Latinas erode with subsequent generations.
This is known as the Latina or Hispanic Paradox.
The campaign consisted of:
Image: http://www.advaitsarkar.com/index2.htm; http://www.equity.lsnc.net/
To counter effects of acculturation and produce better birth outcomes for first-generation Latinas in Oregon, the campaign encourages:
1. Preservation of traditional Latino culture that emphasizes family support, traditional diet and physical activity.
2. Addressing personal issues (e.g. exercise, alcohol use, smoking)
3. Taking a multivitamin with 400 mcg of folic acid daily.
4. Obtaining appropriate medical care (e.g. vaccines, chronic conditions)
Web and Intercept Survey
Women's Health Program
Office of Family Health
Oregon Health Authority
800 N.E. Oregon St.
Portland, Oregon 97232
534 SW 3rd Ave
Portland, OR 97204