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Day to Night Clutch

Day to Night Clutch. “Transform Yourself”. Presenters. Ryan Santonacita – U.S. Supply Chain Sarah Clarfield – Gifts and Home Marketing Jenna Moreno – Sales Leadership Manda Chan – Finance Caitrin Dolan – Personal Care Brand Marketing. Today’s Agenda . What our consumers want

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Day to Night Clutch

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  1. DaytoNightClutch “Transform Yourself”

  2. Presenters • Ryan Santonacita – U.S. Supply Chain • Sarah Clarfield – Gifts and Home Marketing • Jenna Moreno – Sales Leadership • Manda Chan – Finance • Caitrin Dolan – Personal Care Brand Marketing

  3. Today’s Agenda • What our consumers want • Introduction of a new product • Product Costing • Promotion and Sales • Representative Support • Competitive Analysis • Conclusion • Q & A

  4. “ We want an evening clutch!! ’’ 3

  5. “ The Style of the Clutch ... ...’’ • Style of the Clutch is critical!! • Enough room for everything I need • Eye Appealing • Fine Lining • Color that goes well with any outfits • Removable strap • No Plastic-looking fabric • it has to beGOOD- LOOKING !! 4

  6. Take yourpurse from this…

  7. To THIS! All you need to create the night time look! Transform Yourself..

  8. Concept: VERSATILE and USEFUL – cosmetic bag can be converted into a fashionable, useful, and convenient clutch Target Customers : 18 - 45 year-old women Desires on-the-go, easy conversion from a Natural Day to a Dramatic Night look DaytoNightClutch 7

  9. With this Day to Night Clutch you get… All the necessary items for two looks Day Night ONE bag for all purpose use Slits for your money, credit cards, keys, etc Slots for extra Avon’s Products Mirror for final checking DaytoNightClutch Overview 8

  10. DaytoNightClutch Two Different Bags • Earthy Naturals • Dramatic Plums

  11. DaytoNightClutch ( Warm Collection) ( Warm Collection) (Cool Collection) (Cool Collection) ( Both ) ( Both )

  12. Day Night

  13. DaytoNightClutch Cool Collection Night Day 12

  14. DaytoNightClutch Warm Collection Night Day 13

  15. DaytoNightClutchCosting

  16. DaytoNightClutchCosting

  17. DaytoNightClutchCosting • How much does it cost? • $19.99 • Can’t forget about that margin… 60%

  18. Seasonality andColors • So what is the seasonality? • Based on trends for Spring ’08 • Function and usefulness of product are year-round

  19. DaytoNightClutch Close up of design on front Inside of clutch filled 18

  20. DaytoNightClutch • How will it be promoted? • How will it work within the campaign? • Featured in the Color section • Given an inside cover spread • Called out in the index

  21. DaytoNightClutch • Celebrity Promotion? • Features a “Tip Card” • One side has tips for a natural, daytime look • Reverse side has for a darker, nighttime look • Both tips based on included make-up Daytime Look Tips Jillian Dempsey Nighttime Look Tips Jillian Dempsey

  22. CreativeExecution With every DAY TO NIGHT CLUTCH purchase... Get FAR AWAY PARADISE --OR-- ANEW CLINICAL Plump & Smooth Lip System for ONLY $9.99

  23. RepresentativeSales Support • Heighten product awareness • Increase excitement • Createsense of trustworthiness • Generateinterestin the product • Educate the Representative • Express what a great value and utilize the PWP

  24. RepresentativeSales Support A valuable “Tip Card” will: • excite customers • increase knowledge of makeup application • show how fun and easy a day to night look can be

  25. Increase RepresentativeSales • Utilize the REPRESENTATIVE TIMES • Utilize WHAT’S NEW

  26. Representative Sales Support • Express what a Great Value is being offered • $42.50 Product Value for only $19.99 • FASHIONABLE - FUNCTIONAL - VERSATILE • Acosmetic bag can be converted into a chic, useful, and convenient clutch

  27. RepresentativeSales Support • In order to drive sales, a PURCHASE with PURCHASE will be offered: • EITHER • Far AwayParadiseFragrance • Regular $22.50 • Now $9.99 • ANEW CLINICAL Plump & Smooth Lip System • Regular $25.00 • Now $9.99 Far AwayParadise ANEW CLINICAL Plump & Smooth Lip System

  28. Leadership • New Leadership Incentive! • Senior Executive Unit Leaders • increase down-line by three representatives • TOP 5 SELLERS of the featured product • receive a cash prize of $1000 • The NUMBER ONE SELLER • exclusive event with Jillian Dempsey for entire down-line

  29. Education  Knowledge  SALES! Create a Day to Night Webinar Add a Day to Night course to the Beauty of Knowledge Training on YourAvon.com Representatives can share their knowledge with customers to drive sales BeautyOfKnowledge

  30. Estee Lauder MAC Clinique Bobbi Brown Sephora Lancome Ulta Beauty Competitors

  31. ULTA 14 Piece Gift with Purchase • 2 shades of Nail Polish • 1 Eyeshadow Quad • 2 Lip Colors • 1 Lip Plumper • 1 Lip/Eye Liner Pencil • 1 Cheek Color • 1 Translucent Powder • 1 Mirror • 3 Piece Brush Set

  32. Competitor Marketing Strategies Gift with Purchase Advertising Pricing Why Avon? Less Expensive Great Quality Competitive Analysis

  33. Q &A

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