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Market Analysis – Hotel Industry

Market Analysis – Hotel Industry. By: Shuting Hu 4/10/2014. Introduction:. Industry Trends.

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Market Analysis – Hotel Industry

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  1. Market Analysis-- Hotel Industry Market Analysis – Hotel Industry By: Shuting Hu 4/10/2014

  2. Market Analysis-- Hotel Industry Introduction: Industry Trends

  3. Market Analysis-- Hotel Industry UNWTO said that international tourist arrivals for business, leisure, and other purpose grew by 4% in 2012 to reach 1.035 billion. The global industry is expected to reach almost $480 billion in 2015. Figure 1

  4. Market Analysis-- Hotel Industry Objective To study the overall quality of different services provided by the Hotel Industry. Enhance the guest experience. Figure 2

  5. Market Analysis-- Hotel Industry Research Methodology Primary and Secondary Data Questionnaires Analytical Random Sampling Personal Interview

  6. Market Analysis-- Hotel Industry Data Analysis & Interpretation A select sample of hotels that routinely offer gratis services to their guests spent an average of $723 per available room to provide complimentary food, newspapers, and cocktails.  Figure 3

  7. Market Analysis-- Hotel Industry Data Analysis & Interpretation The data comes from an analysis of rooms department expenditures for Complimentary Services and Gifts at 1,600 properties in the Hotel Industry database.  Figure 4

  8. Market Analysis-- Hotel Industry Limitation • Limited service hotels comprise the largest segment of property types that offer complimentary guest services.   • The number of properties that offer complimentary breakfasts and cocktail receptions.  • The time span for conducting market survey was short.

  9. Market Analysis-- Hotel Industry Findings • From 2008 to 2009, CSG costs declined 6.4% in the study sample.   • $1,251 PAR or $5.16 POR was spent at these properties.  This equates to 3.5% of total revenue.   • Extended-stay hotel managers spent an average of $808 PAR on Complimentary Services and Gifts, or 3.2% of total revenue.  

  10. Market Analysis-- Hotel Industry Conclusion • Hotel guests are increasingly expecting complimentary breakfast, as well as other services not considered in our analysis (i.e. free WiFi) • The cost of Complimentary Services and Gifts in the future.

  11. Market Analysis-- Hotel Industry Any Questions?

  12. Market Analysis-- Hotel Industry http://www.qfinance.com/sector-profiles/tourism-and-hotels http://www.reportlinker.com/ci02226/Hotel-and-Lodging.html http://www.pkf.com/news-events/accountancy-updates/hotels-give-some-things-for-nothing Figure 1: http://petergreenberg.com/2009/10/22/avoiding-hotel-fees-demanding-disclosure/ Figure 2: http://www.masternewmedia.org/social-media-research-and-trends-do-top-brands-adopt-and-use-social-media/ Figure 3 &Figure 4： http://www.pkf.com/news-events/accountancy-updates/hotels-give-some-things-for-nothing References

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