Blue Ocean Strategy Chapter 1. Group 3; Mason Mitchell Sarah Yelverton Randy Greinert Alec Cooper. Cirque du Soleil’s and the market place. Offered the circus experience with the feel of theatre. “We Reinvent the Circus.”. “Competition”.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
with the feel of theatre.
Red OceanCut-Throat Business
to be as a company
The study consisted of more than one hundred fifty strategic moves in more than thirty different industries from year 1880 to 2000
The study searched for common factors leading to the creation of blue oceans and the key differences separating companies that succeed and the companies that failed to create blue oceans
Red Oceans – Conventional Approach
- Greater value for customers at a higher cost or a reasonable value at a lower cost
Blue Oceans – Value Innovation
- circus customers
- circus noncustomers: adult theater
- In the Cirque du Soleil example costs are reduced as a result of high sales volumes that are generated by the superior value the company has created
2 framework and analytic tools for creating and capturing blue oceans
3 making competition irrelevant
4 looking at the big picture instead of numbers
5 maximize the size of blue oceans
6 Utility, cost and adoption you and the customer win
7 and 8 principles that drive effective execution
9 sustainability and renewal