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Remarketing is a digital marketing approach that reconnects brands to previous visitors of their website. It is a strategy that revolves around brand awareness as it puts businesses in front of users until they have the full willingness to convert.
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A Simple Guide To Remarketing For Businesses
Introduction Remarketing is a digital marketing approach that reconnects brands to previous visitors of their website. It is a strategy that revolves around brand awareness as it puts businesses in front of users until they have the full willingness to convert. It usually work in a pay-per-click (PPC) advertising method that is carried out through Google Display Network, Google AdWords, or Facebook Retargeting.
Here, I am going to share benefits of remarketing for your business 1. Increases traffic and conversions. 2. Your ads appear relevant to your prospects. 3. Raises brand perception and awareness. 4. Its cost –effective.
Increases Traffic & Conversions Remarketing ads can always make your prospects visit your site again, thereby driving back qualified traffic to your website. As a result, your website gets an improved conversion rate because of how you are able to put your brand in front of your prospects multiple times.
Relevant To Your Prospects A study by HubSpot found that at least 77% of customers do not mind being presented with online advertisements provided that these ads are relevant. With remarketing, marketers have the capacity to customise your ads depending on which section of your site was visited by your prospect. . Aside from that, you also have the ability to deliver ads based on their previous actions.
Raises Brand Awareness When visitors see your brand on multiple platforms like social media, search results pages, or blogs, they will perceive that your brand is huge and has a large following. Remarketing is a fantastic tool for brand recall due to the countless exposures that remind your audience about your products and services.
It’s Cost -Effective Remarketing campaigns can go for as low as $0.25 per click despite their enormous potential. It even lets you control the time you will allow for people to click it, with no added cost. It also lets you save on your advertising budget as you are only spending money on people who are interested in your brand, services or products. Overall, remarketing campaigns are simple, effective, and easy to deploy.
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