2010 Membership Services

1. 2010 Membership Services Exposition (S2) Annual Conference (S1&3) Buyers Guide (S1) Revenue & Profit Member Directory (S1) Mailing Labels (S2) Compensation Survey(S1) Diversity Brief (S3) HR Pulse (S2&3) E-Newsbrief (S3) Foundation (S1 &3) Bookstore (S1) Webinars (S1) HR Leader Guide (S1&3) Leader Institute (S2&3) Outreach (S2) Labor Readiness Manual (S1&3) Member Recruitment Plan (S2) Web site (S1&3) Member Retention Plan (S2) Online Learning (S3) Member Orientation (S2) T I M E HR Metrics Tool (S1) (CEO Dashboard) HCHR Toolkit (S3) Mentoring Program (S2) Job Description Book (S3) Online Community (S1&3) Career Center (S1) Certification - 2011 (S3) Thought Leader Forum (S2&3) DPG (S3) Other Publications (S3) Growth Development Introduction Maturity Decline This is the investment stage, zero sales with capital expenditures Slow sales growth, no profits, the question mark stage Rapid market / brand awareness and increasing profits Sales begin to slow down as most members have achieved acceptance, profits begin to level off or decline in the face of competition Both sales and profits are declining and members no longer see the value in the products Legend: Aligned w/2008 Strategic Plan -- S1: Strategic Obj. 1 – Business Development, | S2: Strategic Obj. 2 – Building Relationships | S3: Strategic Obj. 3 - Membership

2. Development Phase Primary focus is the Educational offerings of ASHHRA • Online Learning (S3) ROI ~ 0% in 2010, 7% in 2011 • Labor Readiness Manual (S1&3) ROI~100% in 2010 • Job Description Book (S3) ROI~2 to 4% in 2010 • Certification (S3)ROI ~ (22%) in 2011, (2%) in 2012, 4% in 2013 • Health Care HR Toolkit (S3) ROI~2 to 4% in 2010 • Leader Institute (S2&3) ROI~2 to 4% in 2010 • Other Publications (S1&3) ROI~2 to 4% in 2010 Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget. 2010 ASHHRA Membership Services

3. Introduction Phase Primary focus is the Membership offerings of ASHHRA • ENewsbrief (S3) ROI~36.7% in 2009 • Diversity Brief (S3) ROI~18% in 2009 • Membership Orientation (S3) ROI~0%, member enhancement • Member Retention Plan (S3) ROI~0%, member enhancement • Member Recruitment Plan (S3) ROI~0%, member enhancement Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget. 2010 ASHHRA Membership Services

4. Growth Phase Primary focus is the Service offerings of ASHHRA • Buyers Guide(S1) ROI~7.6% in 2009 • Membership Directory(S1) ROI~12.3% in 2009 • Webinars (S3) ROI~34.2% in 2009 • Web Site(S1&3) ROI~8.9% in 2009 • Online Community (S1&3) ROI~-49% in 2009 • Mentoring Program (S2) ROI~0%, member enhancement • Thought Leader Forum (S2&3) ROI~(52%), member enhancement Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget. 2010 ASHHRA Membership Services

5. Maturity Phase Primary focus is the Educational offerings of ASHHRA • HR Pulse (S2&3) ROI~18% in 2009, slowing declining • Annual Conference (S1)ROI~16% in 2009, slowing declining • Exposition (S2) ROI~22% in 2009, slowing declining • Mailing Labels (S2) ROI~40% in 2009 Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget. 2010 ASHHRA Membership Services

6. Decline Phase Primary focus is the Product offerings of ASHHRA • Bookstore(S1) ROI~2.7 in 2009 • HR Leader Guide (S1&3) ROI~4% in 2009 • Outreach (S2) ROI~0%, member enhancement • HR Metrics Tool (S1) ROI~(36%) in 2009, contract up in 2010 • Career Center (S1) ROI~(48%) in 2009, contract up in 2010 • DPG (S3) ROI~(487%) over three years Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget. 2010 ASHHRA Membership Services