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JANE COLLINS

JANE COLLINS. Context. World’s largest agrochemical company 3 rd largest in seeds 19,000 employees worldwide Sales in 120 countries. Our Challenges. 50/50 on/off patent Widely counterfeited/infringed Strictly regulated industry Very cost conscious. SYNGENT A “BIG BRANDS”. Sub-brands

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JANE COLLINS

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  1. JANE COLLINS

  2. Context • World’s largest agrochemical company • 3rd largest in seeds • 19,000 employees worldwide • Sales in 120 countries

  3. Our Challenges • 50/50 on/off patent • Widely counterfeited/infringed • Strictly regulated industry • Very cost conscious

  4. SYNGENTA “BIG BRANDS” • Sub-brands • DEMAND } - Public Health • ICON / ICONET } - • KUNG FU - China • WARRIOR - US • HALLMARK - UK • LAMTHRIN - South America • CYHALON - Japan

  5. SYNGENTA “BIG BRANDS” AMISTAR – AZ Sub-brands QUADRIS - Vines ORTIVA - Vegetables BANKIT - Bananas HERITAGE - Public Health / Turf PRIORI - South America

  6. Filing Statistics • 32,500 marks in 140 countries • 430 CTM’s since 1 April 1996 • 830 International Registrations • Covering 2 – 59 countries • Oldest IR still used dates from 1940

  7. Filing Strategy • Order of preference is CTM, Madrid, National • Will base on Switzerland or UK because of speed of registration • But CTM less strict on absolute grounds and do not require consents on relative grounds • Use Madrid for 2 or more countries

  8. Costs • Easy to compute and budget • No translations or powers • Low assignment costs • Internal admin costs of paying bills hugely reduced • One currency gives stability of costs and eases administration

  9. Administration • One form • Protocol countries had to speed up procedures – more business certainty • CTM countries had to harmonise – more business certainty • Renewals, assignments, changes of name etc much simpler – one process, no powers, no special formalities

  10. TRADEMARK OWNERSHIP – U.K. ICI demerger Astra ICI Zeneca Limited merger Astra Zeneca (no trademarks) Astra Zeneca Avecia Specialty Chemicals demerger demerger Zeneca Limited Agrochemicals Astra Zeneca Pharmaceuticals (Name Change) Syngenta Limited

  11. TRADEMARK OWNERSHIP – U.S. Stauffer Chemical Co. ICI America Inc. acquired acquired subsidiary Zeneca Inc. GB Biosciences Corpn. (complicated assignment) Zeneca Ag Products Inc. merger Syngenta Crop Protection Inc. subsidiary GB Biosciences Corpn.

  12. Madrid orCTM? Community Trademark - Advantages • The most cost effective of all TM registration systems • Will be even better when searches abolished • Wider choice of languages e.g. German • Correspondence and forms seen as easier than WIPO • No need to appoint representatives if problems arise • Use requirements

  13. Madrid or CTM? Community Trademark - Disadvantages • High number of oppositions • Increased risk of problems with enlargement. • Cost and difficulty of conversion

  14. Conclusion • We welcome the CTM joining Madrid • Cost saving • Choice • Who joins the EU is a political matter • Who joins Madrid is also political but something we can and do lobby

  15. JANE COLLINS

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