Few things Advertisers & Agencies can expect from each other

1. Few things Advertisers & Agencies can expect from each other in 2018 The advertising industry is undergoing a huge transformation with so many content types, different channels, ever-changing customer expectations and patterns of conduct. We decode some of the aspirations that advertisers and agencies have from each other in 2018 as you contemplate what the next revolution in the industry will look like. Next, let's read on to learn what advertisers can expect from organizations: Approach to Data-Driven You can't be more mistaken if you believe agencies are full of imaginative heads. Advertising companies are becoming highly aware of the numbers and statistics today by continuously tracking results and deploying data to obtain information into user behavior. So, if your agency comes in with pie-charts, showing your ad success and customer measurements, don't be surprised! They use this data at every step of the way to optimize your brand contact.

2. VR Advertising industry can have a break-through with VR technology as it transcends you to a whole new world even when you aren’t present there and thus, can be used by advertisers to provide the actual look and feel of the product in their ads. VR can make a huge difference for such industries that lose out on customers because of their averseness to buy the product without touching or examining it. E-commerce is one such industry which is losing out on some customers because of their proclivity to try and test the product. ML and AI Advertising is being brought to new levels by Artificial Intelligence (AI) and Machine Learning (ML). Machine learning determines the habits and expectations of users, as well as viewership patterns of different advertisement content as well. Because of their precise and targeted targeting of ads, AI and ML are already garnering a lot of attention. AI and ML are making ads more consumer-oriented, from Amazon's product reviews to Spotify's apt selection of playlists for you. AR 200 million people will be using smart phone AR worldwide by 2020, according to a study by Statista. Compared to VR, industry connoisseurs who favor AR over VR consider AR to be a more interactive technology, and it is also thought to be more effective in ads. "Apple’s CEO, Tim Cook, says," I 'm excited about Augmented Reality because AR encourages people to be present in the world, unlike Virtual Reality that blocks the world out, but hopefully facilitates an upgrade on what's happening now. Therefore, seeing agencies come up with different digital ideas involving AR should not be an alien scene for you. Content versatility Over the years, the face of content has changed dramatically and has evolved into different formats and styles. It's not only the style that has shifted, but also the source of the content, from user-generated content, experience content to native content. Netflix both have Instagram campaigns that share user experiences on their company pages on their online furniture shop, Mayfair and online streaming site. IBM, on the other hand, plays the most important advertisement card, the emotional bond. Friendly Promotions for the IoT There are several devices which, through the internet, link us practically to the whole world. You name it and we've got it, from smart tabs to smart watches! The Internet of Things transforms the manner in which information is viewed. Ads are

3. designed to accommodate the audience it gets on particular networks which differ based on who watches it and where it is watched. Co-Creation As Alexei Orlov, Former Global CEO of Rapp states, “Clients want to be involved in creating the end campaign; they no longer dump everything on agencies. They are also willing to employ other critical stakeholders such as consumers. Whether it’s planning designs or discussing the copy, clients want to contribute in every way they can. Be prepared to listen Most marketers on each of these channels are mindful of multi- channel branding and patterns. It is not an unusual practice to establish artistic variations between advertisers and agencies. Customers / advertisers are ready to chip in today to provide insights about their business and customers. The collaborative style of working has been a significant change in the advertising world in recent years. Be ready to Collaborate with in-house Advertising Executives The likes of Booking.com, a hotel e-commerce site, have moved most of their advertising to in- house resources. Consulting giants such as Deloitte and Accenture have also started investing in the ad world. The original article is published here: https://bit.ly/3oELWwu