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THE TESTED AND PROVEN 12-STEP VIDEO SALESLETTER TEMPLATE - PowerPoint PPT Presentation


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Instructions: Go through each slide and replace the sample content with content relevant to your own offer. Note that each “step” may (and often will) have multiple slides. THE TESTED AND PROVEN 12-STEP VIDEO SALESLETTER TEMPLATE. 12-Part Video SL Outline. Attention-Grabbing Greeting

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THE TESTED AND PROVEN 12-STEP VIDEO SALESLETTER TEMPLATE


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the tested and proven 12 step video salesletter template
Instructions: Go through each slide and replace the sample content with content relevant to your own offer. Note that each “step” may (and often will) have multiple slides.THE TESTED AND PROVEN 12-STEP VIDEO SALESLETTER TEMPLATE
12 part video sl outline
12-Part Video SL Outline
  • Attention-Grabbing Greeting
  • Identify Problem (And Promise To Solve It)
  • Establish Video Scarcity
  • Aggravate the Problem
  • Provide the Solution (i.e. Your Product)
  • Features and Benefits
  • CTA #1 (Desire)
  • Present Your Credentials (proof, results, examples, testimonials, etc.)
  • Give Guarantee(s)
  • CTA #2 (Logic)
  • Give Warnings (Deadline, Scarcity, Guilt)
  • CTA #3 (Fear)

Source: “12-Step Foolproof Sales Letter Template“ by David Frey

http://www.marketingbestpractices.com

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STEP 8: PRESENT CREDENTIALS

(PROOF, RESULTS, EXAMPLES, TESTIMONIALS, ETC.)

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STEP 11: GIVE WARNINGS

“How will tomorrow be any different than today?”

“Like always, I’m only releasing 500 copies of this training, and then it’s going back in the vault…”

“Stop fooling yourself…the definition of insanity is doing the same thing and expecting different results…”

“Like my daddy used to say, ‘The world needs ditch-diggers, too, son…’”