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Visualising Advocacy: Data-Driven Strategies for Social Change

Learn the power of mapping advocacy to engage communities, track impact, and inspire action for social change. Discover tools, techniques, and case studies to visualize data effectively. Reach out to us for more information!

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Visualising Advocacy: Data-Driven Strategies for Social Change

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  1. Visualising advocacy#enc2011 @BethGranter & @SteveWinton

  2. HELLO! :) We’re: @bethgranter and @steveWINton from NixonMcInnes, a social business consultancy.

  3. Our clients

  4. Applied technology

  5. Basically,We ♥ data :)

  6. Why visualise advocacy? • Make people feel part of a movement • “I’m part of something big” • To motivate people to complete an action or pass it on

  7. Why visualise advocacy?

  8. Why visualise advocacy?

  9. Why map advocacy? • Highlight areas where advocacy is high/low, which MPs have been targeted • “I can make a difference / I’m needed” • Reflect how local communities feel about issues • “This is relevant to me” • To further motivate people to complete an action or pass it on

  10. Mapping advocacy: recipe 1 • Take 1 e-activist data feed (EaEmailAOTarget)

  11. Mapping advocacy: Recipe 1 • Take 1 advocacy online data feed (EaEmailAOTarget)

  12. Mapping advocacy: recipe 1 • Make a CSV!

  13. Mapping advocacy: Recipe 1 • Make a CSV!

  14. Mapping advocacy: recipe 1 • Geocode! (the process of getting co-ordinates for an address)

  15. Mapping advocacy: Recipe 1 • Geocode! (the process of getting co-ordinates for an address) http://www.google.com/fusiontables/

  16. Mapping advocacy: recipe 1 • Visualise! (putting the co-ordinates on a map)

  17. Mapping advocacy: Recipe 1 • Visualise! (putting the co-ordinates on a map) • http://www.google.com/fusiontables/

  18. But,What about privacy?! :(

  19. Mapping advocacy: recipe 2 IDEA! Group advocates by constituency!

  20. Mapping each postcode to a constituency is straightforward, thanks to... Mapping advocacy: Recipe 2 • Group advocates by constituency!

  21. And we can work in Google Refine... (not for the faint-hearted!) http://code.google.com/p/google-refine/

  22. Using Google Refine, we can grab constituency data from our postcodes

  23. Grabbing geography for each constituency is also straightforward, thanks to... Mapping advocacy: Recipe 2 • Group advocates by constituency!

  24. Or, here’s one we made earlier... Mapping advocacy: Recipe 2 • Group advocates by constituency! http://j.mp/uk-constituencies

  25. Join the 2 sets of data in a spreadsheet... Mapping advocacy: Recipe 2 • Group advocates by constituency!

  26. Visualise! Again, using Google Fusion Tables... Mapping advocacy: Recipe 2 • Group advocates by constituency!

  27. But,It’s a bit messy?! :(

  28. Mapping advocacy: recipe 3 IDEA! Group by different geographic areas, based on zoom level!

  29. So... We need county/region + lat/lon for each constituency? OK... Mapping advocacy: Recipe 2 • Group advocates by constituency! http://j.mp/uk-constituencies

  30. Here’s one we made earlier... Mapping advocacy: Recipe 2 • Group advocates by constituency!

  31. Cool!But...How can we show the impact?! :(

  32. Mapping advocacy: recipe 4 IDEA! Showing MP support for a campaign – intentions to vote or how they voted

  33. Mapping impact • Showing MP support for a campaign – intentions to vote or how they voted • Public Whip • Excel spreadsheet • Convert votes to numbers e.g. absent = -1, no = 0, aye = 1 • TheyWorkForYou API constitency geo data CSV • Google Fusion Tables • Vizualize > Map > Configure styles

  34. Remember this...? Mapping advocacy: Recipe 2 • Group advocates by constituency! http://j.mp/uk-constituencies

  35. Mapping impact • Showing MP support for a campaign – intentions to vote or how they voted • Public Whip • Excel spreadsheet • Convert votes to numbers e.g. absent = -1, no = 0, aye = 1 • TheyWorkForYou API constitency geo data CSV • Google Fusion Tables • Vizualize > Map > Configure styles

  36. Mapping impact • Showing MP support for a campaign – intentions to vote or how they voted • Public Whip voting data • Convert votes to numerical code • e.g. absent = -1, no = 0, aye = 1 • TheyWorkForYou API constituency geo data CSV • Google Fusion Tables • Vizualize > Map > Configure styles by vote code

  37. V. cool!But...Can we make advocacy hotspots easier to… spot?:)

  38. Of course! Enter the choropleth*... Mapping advocacy: Recipe 2 • *http://en.wikipedia.org/wiki/Choropleth • Group advocates by constituency! • http://j.mp/uk-constituencies-svg

  39. Immediately, we can see the ‘hotspots’... Mapping advocacy: Recipe 2 • Group advocates by constituency! Not here! Here! Here! • http://j.mp/uk-constituencies-choropleth

  40. For added interactivity, turn to TileMill... Mapping advocacy: Recipe 2 • Group advocates by constituency! LIVE: http://j.mp/visualising-advocacy

  41. Wow!But...Can we make it update dynamically?!! :) :)

  42. Yes, we can!We’ve built a tool that updates the map automatically...

  43. http://www.demandabetterbill.org.uk/

  44. Thanks! Questions? • beth.granter@nixonmcinnes.co.uk@bethgranter • steve.winton@nixonmcinnes.co.uk@steveWINton

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