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Visualising advocacy #enc2011 @ BethGranter & @ SteveWinton. HELLO! :). We’re: @bethgranter and @steveWINton from NixonMcInnes, a social business consultancy. Our clients. Applied technology. Basically, We ♥ data :). Why visualise advocacy?. Make people feel part of a movement

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visualising advocacy enc2011 @ bethgranter @ stevewinton
Visualising advocacy#enc2011

@BethGranter & @SteveWinton

hello
HELLO! :)

We’re:

@bethgranter and

@steveWINton

from NixonMcInnes, a social business consultancy.

why visualise advocacy
Why visualise advocacy?
  • Make people feel part of a movement
    • “I’m part of something big”
  • To motivate people to complete an action or pass it on
why map advocacy
Why map advocacy?
  • Highlight areas where advocacy is high/low, which MPs have been targeted
    • “I can make a difference / I’m needed”
  • Reflect how local communities feel about issues
    • “This is relevant to me”
  • To further motivate people to complete an action or pass it on
mapping advocacy recipe 1
Mapping advocacy: recipe 1
  • Take 1 e-activist data feed (EaEmailAOTarget)
mapping advocacy recipe 11
Mapping advocacy: Recipe 1
  • Take 1 advocacy online data feed (EaEmailAOTarget)
mapping advocacy recipe 14
Mapping advocacy: recipe 1
  • Geocode!

(the process of getting co-ordinates for an address)

mapping advocacy recipe 15
Mapping advocacy: Recipe 1
  • Geocode!

(the process of getting co-ordinates for an address)

http://www.google.com/fusiontables/

mapping advocacy recipe 16
Mapping advocacy: recipe 1
  • Visualise!

(putting the co-ordinates on a map)

mapping advocacy recipe 17
Mapping advocacy: Recipe 1
  • Visualise!

(putting the co-ordinates on a map)

  • http://www.google.com/fusiontables/
mapping advocacy recipe 2
Mapping advocacy: recipe 2

IDEA!

Group advocates by constituency!

slide21
And we can work in Google Refine...

(not for the faint-hearted!)

http://code.google.com/p/google-refine/

mapping advocacy recipe 22
Grabbing geography for each constituency is also straightforward, thanks to... Mapping advocacy: Recipe 2
  • Group advocates by constituency!
mapping advocacy recipe 23
Or, here’s one we made earlier...Mapping advocacy: Recipe 2
  • Group advocates by constituency!

http://j.mp/uk-constituencies

mapping advocacy recipe 3
Mapping advocacy: recipe 3

IDEA!

Group by different geographic areas, based on zoom level!

mapping advocacy recipe 26
So... We need county/region + lat/lon for each constituency? OK...Mapping advocacy: Recipe 2
  • Group advocates by constituency!

http://j.mp/uk-constituencies

mapping advocacy recipe 4
Mapping advocacy: recipe 4

IDEA!

Showing MP support for a campaign – intentions to vote or how they voted

mapping impact
Mapping impact
  • Showing MP support for a campaign – intentions to vote or how they voted
    • Public Whip
    • Excel spreadsheet
    • Convert votes to numbers e.g. absent = -1, no = 0, aye = 1
    • TheyWorkForYou API constitency geo data CSV
    • Google Fusion Tables
      • Vizualize > Map > Configure styles
mapping advocacy recipe 28
Remember this...?Mapping advocacy: Recipe 2
  • Group advocates by constituency!

http://j.mp/uk-constituencies

mapping impact1
Mapping impact
  • Showing MP support for a campaign – intentions to vote or how they voted
    • Public Whip
    • Excel spreadsheet
    • Convert votes to numbers e.g. absent = -1, no = 0, aye = 1
    • TheyWorkForYou API constitency geo data CSV
    • Google Fusion Tables
      • Vizualize > Map > Configure styles
mapping impact2
Mapping impact
  • Showing MP support for a campaign – intentions to vote or how they voted
    • Public Whip voting data
    • Convert votes to numerical code
      • e.g. absent = -1, no = 0, aye = 1
    • TheyWorkForYou API constituency geo data CSV
    • Google Fusion Tables
      • Vizualize > Map > Configure styles by vote code
mapping advocacy recipe 29
Of course! Enter the choropleth*...Mapping advocacy: Recipe 2
  • *http://en.wikipedia.org/wiki/Choropleth
  • Group advocates by constituency!
  • http://j.mp/uk-constituencies-svg
mapping advocacy recipe 210
Immediately, we can see the ‘hotspots’...Mapping advocacy: Recipe 2
  • Group advocates by constituency!

Not here!

Here!

Here!

  • http://j.mp/uk-constituencies-choropleth
mapping advocacy recipe 211
For added interactivity, turn to TileMill...Mapping advocacy: Recipe 2
  • Group advocates by constituency!

LIVE: http://j.mp/visualising-advocacy

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