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Anarchy versus Control in Web Site Management. Malcolm Raggett IT Manager School of Oriental and African Studies University of London. Overview. Why are you doing this Web stuff? How have Web sites evolved? What factors need consideration? What is the manager’s role? Conclusion.

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anarchy versus control in web site management
Anarchyversus Controlin Web Site Management

Malcolm Raggett

IT Manager

School of Oriental and African Studies

University of London

overview
Overview
  • Why are you doing this Web stuff?
  • How have Web sites evolved?
  • What factors need consideration?
  • What is the manager’s role?
  • Conclusion
why are you doing this web stuff
Why are you doing this Web stuff?
  • Because it’s there/new/fun/kudos
  • We’ve got all this infrastructure, so we’d better find a use for it
  • To fulfil specific aims
  • To reduce staff head count
  • To recruit more students
  • To improve learning and research
  • For knowledge capture
  • To share information and experience (knowledge management)
  • To improve communication
evolution of web content

Individual groups

Cross-disciplinary teams

Joined-up teams

Institutional coherence

[joined-up institutions]

[inter-institutional coherence]

Evolution of Web Content

Individual enthusiasts

some management factors to consider
Some Management Factors to Consider
  • Institutional culture
    • Evolution v. Revolution
    • Anarchy v. Control
    • Low inertia v. high inertia
    • Democratic v. Autocratic
    • Consistent v. Inconsistent
  • Resources
    • Hardware, software, infrastructure
    • Staffing – quantity, quality, distribution
  • Training
  • Management structure – now, future
  • Policies, strategies, codes of practice
the manager s role
The Manager’s Role

Networked manager’s job

Define

Allocate

[Monitor]

Nurture

Traditional manager’s job

Plan

Organise

Execute

Measure

With apologies to Thomas A. Stewart. 1997. Intellectual Capital

so what
So What?
  • There’s no right answer, but there are lots of partially right ones!
  • There’s no formula, but there are lots of variables!
discussion
Discussion
  • So why is your institution doing Web stuff?
  • What stage(s) has your institution reached? And how can you use this knowledge?
  • What other factors need consideration?
  • Is managing the Web really different, or is it being used to further a hidden agenda?
  • What recommendations do you have and who should be listening?