Taking Advantage of the Small firm Advantage. Presented by the Lawyers Assistance Program Facilitated by Robert Bircher and Derek LaCroix,QC. What is the Small Firm Advantage?. In order to distinguish yourself in the marketing world you have to do something better than the competition
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Presented by the Lawyers Assistance Program
Facilitated by Robert Bircher and Derek LaCroix,QC
1. Responsiveness and Flexibility:
Big firms have a bureaucracy like any large organization, generally nothing happens easily or quickly
Small firms are immune from this and can quickly adapt to the clients needs
2. Efficiency: In a big firm, documents and issues are repeatedly massaged by redundant layers of junior associates and partners
This creates a slow, inefficient, and expensive process-not a problem for them since it makes money- there is a culture of “why use one document when five will do” this creates unnecessary complexity
Solos don’t do that – they generally do things the easiest way possible-which for many transactions is all you really need
Generally “legal overkill” is not done in small firms
3. “Big Fish Effect” In a large firm even a large company is not all that important and is treated accordingly-A small practitioner has no small fish, every client is important
4. Access: Generally in a big firm getting someone who is easy to get a hold of is rare, in a small firm it is easier to be accessible
5. Lower cost for comparable work:
Guess who is paying for the high salaries, class “A” space, in house gyms, golf memberships etc.? Could this be ego driven rather than because the quality is better?
Lower fees are a distinct advantage if you can overcome the phenomenon of “It cost more so it must be worth more”
6.No hidden billing pressures: The endless billing pressure in large firms often results in “bill inflation” or even outright over billing-some would even argue the incessant pressure creates a temptation to deception-no such pressure exists in small firms-it is much easier to be honest
7. Client files are not handed over to juniors: Delegation is the norm in large firms, thus clients pay for training or they pay for the “Big Hitter” and actually get a “Pinch Hitter” to do the work
In a small firms there are no “Pinch Hitters”
1. What do you do better than others?