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Newspapers vs. Cable: Read All About It . What is the Current State of the Printed and Digital Newspaper Industry?. Over 300 Printed Newspapers Have Folded Across the Country. # of Defunct Newspapers By State. 2. 4. 2. 1. 24. 2. 6. 27. 5. 1. 15. 5. 12. 9. 4. 14. 4. 6. 1.

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over 300 printed newspapers have folded across the country

Over 300 Printed Newspapers Have Folded Across the Country

# of Defunct Newspapers By State

2

4

2

1

24

2

6

27

5

1

15

5

12

9

4

14

4

6

1

24

5

4

3

6

9

20

29

4

2

5

1

2

6

6

5

3

3

14

7

4

Source: Wikipedia and newspaperdeathwatch.com/, feb’14

slide4

With Circulation Losses Projected in the Future – How Many More Newspapers will Fold in the Coming Years?

Print Newspaper Circulation (in millions)

45.0

43.4

42.1

40.9

39.7

38.5

2010

2012

2014

2016*

2018*

2020*

Source: Newspaper circulation= SNL Kagan Media Trends; *forecasted

reading the daily newspaper is no longer a necessity for almost 80 of adults 25 54
Reading the Daily Newspaper is No Longer a Necessity for Almost 80% of Adults 25-54

Percent Who Read Daily Print Newspaper

Read Print Newspaper

Did Not Read Newspaper

A18-24

A35-49

A25-54

A25-34

A50+

Source: MRI Doublebase 2013

of those who do only a few read each section
Of Those Who Do, Only A Few Read Each Section

Daily Newspaper Sections Read (% of A18+)…

Over 80% Don’t

Look At Sports,

Entertainment,

Circulars or

Classifieds

Source: MRI Doublebase 2013

slide7

Are People Shifting to Read the Newspapers Online?

Online Newspaper Readership is Down

Change in %

Who Read Any Daily Print Newspaper

(‘13 v. ‘12)

% Change In

Online Newspapers

Total Unique Visitors (Nov’13 v ’12)

-2%

-4%

-7%

-5%

-1%

A18-24

A25-34

A35-54

A55+

A25-54

-18%

-15%

-20%

-7%

-19%

Source: newspaper readership= MRI Doublebaser 2013 V 2012; online newspaper readership=comscore;

slide8

Online Revenue Growth Is Not Covering Print Ad Losses

Percent Change In Ad Revenue v YAG

$

$

For Every Digital Ad Dollar Gained,

15 Print Ads Lost

Source: SNL Kagan 2013; total daily print; online

slide9

Not Surprisingly, Total Newspaper Ad Revenue Is Projected Continue to Decline

Total Daily Ad Revenue (Print/Online)

(in Millions)

Source: newspaper projected growth=SNL Kagan Media Trends

slide10

What are the Trends We Expect to See For the Newspaper Industry?

  • Continued Migration To Digital…
    • Digital pay walls will continue to gain momentum…today, a third of country’s dailies have adopted digital pay walls. But will consumers embrace paying for access?
    • Targeted Display (ads responsive to interests readers have shown in their internet use) is the future for online newspaper advertising

Source: Borrel Associates; Pew Research

slide12

Cable News Networks Provides The Latest Ground Breaking News Around The Clock

24/7 National News

Around The Clock Local Reporting

slide13

Therefore, More People Turn to TV than the Newspaper For Their News

Percent Of U.S. Adults Consumed Media

Source: Biennial Media Consumption Survey, Pew Research Center; percent of respondents who answered “Where did you get news yesterday?”

consumers trust tv more than any other media newspapers ranks third
Consumers Trust TV More Than Any Other Media; Newspapers Ranks Third

Media Trusted Most (% of A18+)…

Source: MRI Doublebase 2013

people spend more time with cable news than any other news program on tv
People Spend More Time with Cable News Than Any Other News Program on TV

Time Spent With TV News

(minutes/day)

Heavy News Viewer

(minutes/day)

22 min

12 min

Local TV News

32 min

12

min

Network TV News

72

min

25.3

min

Cable TV News

Source: Neilsen; Feb’13

slide16

In Contrast, Time Spent Reading the Newspaper is Down Sharply

Average Time Spent per Day

(A18+)

2010 2013

4:24 4:31

0:30 0:18

+2%

-40%

Source: eMarketer, July 13; A18+; Print Newspaper

slide18

Newspaper Readers Are at a Different Life Stage…

Cable Viewer Newspaper Reader

IndexIndex

Retired 105 171

Not Employed 98 112

AARP Member 109 172

# of Adults In House 65+ 103 140

Source: MRI Doublebase 2013

slide19

Newspaper Under-Delivers Younger Consumers;

Cable Has 2x As Many A18-34

Newspaper Reader

6 out of 10 readers

Are over 50+

Cable Viewer

Source: MRI Doublebase 2013

slide20

Cable Viewers Spend More On Higher Priced Items

Cable Viewer Newspaper Reader

IndexIndex

HH Furnishings/Big Ticket $2500+ 110 102

Video Game System $400 104 74

Fast Food $200+ 104 88

Cameras $300+ 10188

Auto Lease/Purchase $50,000 108 101

Women's Low Ticket Clothing $300+ 104 97

Fine Jewelry $1000+ 109103

Source: MRI Doublebase 2013

slide21

Cable Viewers Are More Likely To Purchase Goods & Services

Intent to…

Cable Viewer Newspaper Reader

IndexIndex

Convert room to home office 104 89

Purchase a cruise 104 91

Vacation abroad 102 87

Buy E-reader 102 92

Source: MRI Doublebase 2013

how does newspaper and cable compare when it comes to spurring the consumer to take action

How Does Newspaper and Cable Compare When It Comes to Spurring the Consumer to Take Action?

newspapers only have a modest call to action
Newspapers Only Have a Modest Call to Action

Actions Taken As A Result Of Reading Newspaper/Last Month (% of Adults)…

Source: MRI Doublebase 2013

slide24

Television Ads Drive Viewers Onlineand Ultimately Move Products Off the Shelves

A18-49

How Often?

75%

Look up information online about an advertisement currently watching

69%

Once a week or more

62%

Shop online or purchase something they have seen on a show / advertisement they are currently watching

56%

Once a week or more

CAB 2013 Custom Study; Video Nation: Anytime, Anywhere, Anyplace

600 How often do you do each of the following while watching television? Please think about these activities as directly related

to the show or an advertisement you are watching.