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Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad Chi. IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi. History and Development of Newspapers. Print Divide. Digital

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Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

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  1. Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad Chi IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  2. History and Development of Newspapers Print Divide Digital Divide • Johann Gutenberg invented printing in 1440 (Germany) • Information • Communication • Education • Advertising • Reading • Writing • Within reach of many • Portuguese brought the first press in 1556 in India (printing only religious material) • The Bengal Gazette (first newspaper by James Hicky) in 29 Jan 1780 • 78223 publications 2007 (Registrar for Newspaper of India) • 6826 Newspapers (0.72%) • 71307 magazines (99.28) IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  3. Strength and Weaknesses of Newspaper IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  4. Why Newspaper Database? • Less number of periodicals • Ceased • A&M • Brief • USP Age • No Journals • Information Proportion • Newspapers >magazines • Information requirements • Brand (Coke) • Product category (Soft drink) • Company (Coca Cola) IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  5. Why Newspaper Database? IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  6. Three Database from Newspapers 1. Information on/related to the Institute (MICA) 2. Subject related (Advertising, Mass Media, Marketing and related areas) 1,58,239 records = 0.15 million records = 156 thousand records 3. Print ads • Software: WINISIS & GENISIS • Consistency • Commitment • Passion to work

  7. Newspaper Clippings Database Fields Selected: Subjects Covered: • Author Tie-up • News Title Joint Venture • Newspaper name & Edition Merger • Date Takeover • Subject (product performance) Expansion • Product (Soap) Diversification • Company’s name (HUL) Account Gains • Brand Name (Lux) Product launches • Keywords (market share etc.) Product performance • Agency name (Lowe Lintas) Company performance • Full -Text-1 and Full-Text-2 Market • Page number Marketing Advertising Mass Media People Profile IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  8. Searchable database from the first day of KEIC (1994 onwards) • Bibliographical database supported by • All clippings converted in to A4 size • Photocopied • Preserved in bound volume with page number like a book • Scanned the articles • Full-text • Download from newspaper website • Scan the article • Available on “Libraryonline” • Access on campus • Access globally to faculty members and students IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  9. New Arrivals

  10. Print Ad The The

  11. Print ad - Amul

  12. Bibliographical Newspaper Clippings

  13. Full-text newspaper clippings

  14. Year wise growth of Newspaper Database at KEIC VANS full-text database IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  15. Contribution of Various Newspapers in the Database IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  16. Content Analysis of 1,58,239 Titles (932720) IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  17. Usage Feedback from outgoing students from all programs in percentage IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  18. Digital Scene of Newspapers *Limited period IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  19. Conclusion • Information is highly dispersed • Make friendship with technology • Creation and maintenance of database is costly affairs • Outsource the information • Depends on media houses e-paper online • Aggregator for current and retrospective search • ISI Emerging Markets • Lexis Nexis • Factiva • Comparative cost analysis • Choose the best option keeping above factors in mind or Media mix approach IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

  20. Thank YouShailesh@micamail.in Slogan of KEIC: Always At Your Service IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

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