Maharishi Ayurveda

1. Maharishi Ayurveda Governor’s Conference Sunday 15th March 2009

2. Plan for the coming year • Weakened UK £ - cost of goods has increased by 30%. • In response we have increased our prices by 17% and absorbed the rest of the increased costs. • Sales affected (last 6 months) • Time to concentrate on core market

3. Heart of our Core Market • Our wider family of Meditators, Sidhas and Governors • MIC’s - key role in the distribution of the products

4. Previous sales via Governors • At one time MAP sales via TM Centres was almost 30% of our total sales. It is now 8%

5. Become an active MAV centre • What can you do? • How can you become more involved? • Why would you want to?

6. Additional income stream & people through the door • From sale of products and commission • Introduce people to TM via Ayurveda

7. TM and Ayurveda part of same package • Expansion of consciousness leads to better health, better health aids expansion of consciousness • If your Meditators take full advantage of MAV they will get greater benefit from TM and vice versa

8. Discounts • TM centres/MIC’s are the only distributors who are not a health practitioner a shop or a salon • Discounts for purchasing directly from MAP • Discounts given for actively promoting MAV

9. Previous discount rates • ‘A’ was approximately 20% on most items • ‘B’: 25% on most items • ‘C’: 30% on most items • What we mean by 25% or 30% on most items

10. New discount rates • ‘A’ rate scrapped • New centres start on ‘B’ rate • ‘C’ rate – turnover £5000 p.a. • Fast track to C rate – local promotion plan • C rate for £500 in one go • Higher rates negotiable on turnover

11. Credit • 30 days net (payment by the end of the month following that in which the order is invoiced) • Get some income in before paying for the goods

12. Keeping stock at the centre • Good idea if: • dedicated Meditators’ meeting room • regular Meditators meetings.

13. Stock Recommendations • Amrit Kalash • Triphala with Rose • Vata tea • Raja’s Cup • Digest Plus (MA154) • Vata Aroma

14. Managing Stock and BBE Dates • Don’t buy too much • Keep a record of Best Before dates • At least 3 months left on the best before date for refunds • We endeavour to provide products with at least 6 months Best Before

15. Product display • In catalogue • Display cabinet • Product poster

16. Ordering for your regular Meditators • No room for ongoing stock • No budget for stock investment • Amalgamate orders for C rate discount • Regular income without keeping stock

17. Commission system • For when your Meditators buy direct: • Send us their details • We log them as yours • When they buy you get commission • Commission for customers NEW to MAP

18. Commission Rates • 13% on a B discount • 18% on C discount • Commission credited monthly

19. Opting-in • Ask your Meditators to quote your commission code • Keep reply cards, catalogues and price lists • displaying your commission code

20. Example of commission: • 1 x MA4 per month • £477.60 per year • 13% commission = £62.08 • 18% commission = £85.96 a year

21. Treatment at MAHC • Special clinic promotion until September 2009 • Send a new person to our clinic for treatment • Receive £10 credit for every treatment day (e.g. £50 for 5 days PK)

22. Awareness and Competition • Ayurveda in the West • First in the field • More established market • Lots of players

23. Trade Associations • Ayurvedic Trade Association - 7 member companies – established by David Whitley • Ayurvedic Practitioners Association – Donn Brennan: President, Geoffrey Mead: Treasurer

24. Why buy from MAP? • MAP uses Maharishi’s principles • Widest UK Ayurvedic product range • Products developed by Maharishi Vaidyas • Profits support Vedic Pandits • Employees create coherence • Maharishi Ayurveda - global brand with worldwide support from TM family

25. Highest quality Ayurvedic products • MAP India - first Indian Ayurvedic company to receive ISO9001 certification for quality control • MAP - well respected in India, good links with AYUSH

26. MAP UK and clinic • Small, friendly company • Aim for highest level of service • Not Amazon • Always like to help and improve • Your ideas welcome

27. Future sales • To our customers we are essential shopping • Good health - always a priority.

28. Additional Sales Opportunity • Sales Agent to retail outlets • commission, promotional materials, samples • 10% commission • Larger scale orders

29. Ayurveda Promotion at the MIC • Ayurveda Talks • Consultations • Ayurveda events

30. Ayurveda CDs and Talks • New Donn CDs – series of 4 – more to come • Good for Meditator meetings • 10 day check offer – free CD to new Meditators

31. Giving talks • Venues • Speaker • Sample talk • Publicity • Organisation required

32. DVD Based courses • ‘Short Courses on Maharishi’s Vedic Approach to Health have recently been updated and re-released by Maharishi College of Vedic Medicine in June 2007’ • This series of 4 courses which can be taught to everyone including non-meditators, generally consist of 16 lessons of 1.5-2 hours each. • The current course fee is £320 (one quarter of the previous price). • The 4 courses are:

33. Course Topics • Self Pulse Reading for Good Health • Maharishi Yoga – a course on Yoga Exercise • Good Health through Prevention • Diet, Digestion and Nutrition • Courses can be taught by a re-certified Governor recommended by Raja Peter with ICO approval in properly oriented building. • Full details from Maharishi Vedic Institute (Eric)

34. Radiant Health treatments • Radiant Beauty Products • Associated facial and body treatments • Training by MAHC

35. Training • For local Meditators and others • Prior training in massage therapy required • Guild of Beauty Therapists Accreditation • Note: commission for introductions

36. Beauty Website • Currently in development • Based on successful beauty sites

37. Body care

38. Hair care

39. News • Recent talk at school in Oldham attended by the Director of the local NHS Primary Care Trust. • New health centre in Ormskirk to be offering consultations from Greg and the Radiant Health facials • New CDs by Donn in progress – ‘Maharishi Ayurveda and Family Health’ • And a new series on disease, ‘Maharishi Ayurveda and the Gut’

40. Giving out knowledge • Information for customers • Information for practitioners • Sign up for our e-newsletter • Teaching materials available

41. Communication • Regular communication via Governor’s conference call • Marketing dept welcomes ideas

42. Product development • New products: churnas, cheaper gita, honey still at lower price, MAP Italia, Raam Raj organic cotton • More organic products in development at MAP India plus ethical/fair trade type certification

43. Summary • MAV is part of whole package of MMY knowledge. • There are opportunities for extra income. • Discounts. Commission. • Other events such as talks. • Sales agents welcomed. • Questions? • Group discussion after the break.

44. Maharishi Ayurveda “Being established in the Self means being established unshakeably in the wholeness of life. Health, therefore, means possession of the Self. He who possesses the Self is described as one who is healthy.” Maharishi Mahesh Yogi