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Case Studies in Multiformat Publishing: Form Follows Strategy

Agenda . Strategic Alignment and ROIResearch and Strategy DevelopmentImplementation Case Study 1: Harvard Business Review DerivativesImplementation Case Study 2: Harvard Management Update NewsletterImplementation Case Study 3: Protecting HBSP ContentLessons Learned. Strategic Alignment. Bus

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Case Studies in Multiformat Publishing: Form Follows Strategy

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    1. Case Studies in Multiformat Publishing: Form Follows Strategy Justine Covault Executive Director, Enterprise Systems Harvard Business School Publishing jcovault@hbsp.harvard.edu

    2. Agenda Strategic Alignment and ROI Research and Strategy Development Implementation Case Study 1: Harvard Business Review Derivatives Implementation Case Study 2: Harvard Management Update Newsletter Implementation Case Study 3: Protecting HBSP Content Lessons Learned

    3. Strategic Alignment Business strategy drives technology strategy Strong business case Do the research Include both strategic and opportunistic drivers Quantify benefits Identify risk

    4. Building the Business Case for Multiformat Publishing Automation Hypothesis: streamlining and automation can save time and money and make the business scalable Testing the hypothesis Production process mapping & analysis Technology survey & assessment Business opportunities

    5. The ECI Strategy Enterprise Content Integration will maximize the profitability of our content assets Enterprise Content Integration will enable us to produce more content, faster and cheaper, in order to grow Enterprise Content Integration means: Repurposable content Integrated systems and data Process transparency: time, costs, status

    6. Choosing the Implementation Path 200+ possible projects identified Cost/benefit grid Strategic fit HBSP strategy ECI strategy Near-term results Proof-of-concept opportunities

    7. Implementation Case Study 1: Harvard Business Review Derivatives Business strategy Strong, existing business model Multiple content outputs, and growing Implementation Team structure and sponsorship Production focus (not upstream) Embracing, but not stretching, available technology

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