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cafe najjar

caffe najjar

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cafe najjar

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  1. Café najjar

  2. Cafénajjar Sagesse university  ?faculty of economics and business administration  ?department of management  ?mgt 220  ?jose karam – serena morkos 

  3. 1. BACKGROUND INFORMATION . Founded by Michel Najjar in 1975 . Become a dominant force in the Lebanese coffee industry . We produce from Lebanon largest coffee facility , the freshest best tasting coffee in the Middle East . Caffe Najjar from the first till the third generation of today. BIG TEXT

  4. II. SWOT ANALYSIS MEDIUM TEXT . Well-known Brand . Broad Product Selection . Strategic Location

  5. WEAKNESS . Limited Geographic Presence . Dependency on Coffee Market . Possible Problem with Quality Control

  6. OPPORTUNITIES . Market expansion . Specialty Offerings . Online Presence

  7. THREATS . Intense Competition . Shifting customer Trends . Economics Factors

  8. III. STRATEGY ANALYSIS Here’s a strategic analysis for Café Najjar : A ) Market positioning B) Product Innoviation and Diversification

  9. C) Global Expansion Strategy D) Marketing and Branding

  10. E) Retail and Distribution Channels F) Customer Experience and Engagement

  11. G) Technology Integration H) Risk Management and Adaptability

  12. IV. STRATEGIC RECOMMENDATION First of all, Café Najjar should work on : . Writing the Nutritional Information . Having International aware about all the trends on social media , for example , “ War of Gaza”

  13. . Diverse Retail and Distribution Channels . Enhanced Customer Engagement and Experience . Technology Integration for Business Growth . Agile Risk Management and Adaptability

  14. Second of all, Café Najjar should focus on : . Product Diversification and Innovation . Global Expansion with Local Adaptation . Strong Marketing and Branding Srategies . Supply Chain Sustainability and Quality Assurance

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