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Marketing for the Combined Federal Campaign June 14, 2013

Marketing for the Combined Federal Campaign June 14, 2013. Potomac Combined Federal Campaign www.potomaccfc.org. Today’s Agenda. Information about the Combined Federal Campaign and the Potomac CFC Information about about Federal Employees Agency Fairs – Do’s & Don’ts and Tips

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Marketing for the Combined Federal Campaign June 14, 2013

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  1. Marketing for the Combined Federal Campaign June 14, 2013 Potomac Combined Federal Campaign www.potomaccfc.org

  2. Today’s Agenda • Information about the Combined Federal Campaign and the Potomac CFC • Information about about Federal Employees • Agency Fairs – Do’s & Don’ts and Tips • Speaking Engagements – Do’s & Don’ts and Tips • Use of CFC Logo and Number • Questions??? • Feedback/evaluation

  3. Combined Federal Campaign • Only authorized solicitation of federal civilian employees and military service members in the workplace. • Administered and regulated by the Office of Personnel Management (OPM). • For more information: www.opm.gov/cfc. • Organizations must apply annually for participation in the CFC • and you must be accepted to participate – There are no write-ins! • As an approved agency, you will be invited to Agency Fairs and Speaking Engagements. • Follow the Potomac CFC Campaign highlights on our website at www.potomaccfc.org and Facebook.

  4. Combined Federal Campaign • CFC is divided into geographic regions and is a separately run campaign. • Potomac CFC includes federal facilities (civilian and military) located in the counties of King George, Essex, King and Queen, Lancaster, Northumberland, Richmond, Westmoreland, Caroline, Stafford, Spotsylvania, Fauquier, Culpeper, Orange, Rappahannock and Madison and portions of Prince William and the City of Fredericksburg.

  5. Local Management of Potomac CFC • Potomac CFC is managed by the Local Federal Coordinating Committee (LFCC). • LFCC is a group of federal military and civilian personnel from military bases/federal offices in the Potomac CFC. • LFCC is the decision-making group for the Potomac CFC. • The Principal Combined Fund Organization or PCFO is the fiscal agent for the Potomac CFC • Rappahannock United Way is the PCFO for the Potomac CFC • If you have any comments, suggestions or questions, please contact us!

  6. Demographics of Potomac CFC • Major Military Installations • Marine Corps Base Quantico – 13,375 employees • 1,000 donors • Russell Knox Building – 1,699 employees • 462 donors • NSWC – Dahlgren – 5,200 employees • 765 donors • Ft. A.P. Hill – 302 employees • 67 donors

  7. Demographics of Potomac CFC • Other Federal Agencies/Offices: • United States Post Office • Social Security Administration • National Park Service • FAA • Federal Investigative Service • Department of Veterans Affairs

  8. The Three C’s of the CFC • Choice • Brochure offers over 5,000 charities • National, international and local charities • Convenience • Payroll deduction • On-line pledging • Paper pledging • Credibility • All charities have been vetted by LFCC

  9. Campaign Events • Agency Fairs • Agency HQ’s • Conference Rooms • Smaller agencies • Leadership Groups • Staff Meetings • Speaking Engagements • Key Worker Training • During PT • Military Training Schools • Kick-offs/Agency Fairs

  10. Do’s and Don’ts of Agency Fairs • DO RESOND BY THE DEADLINE! • Security Issues • Space Issues • Sharon or Tammi will send Agency Fair information to Federation/Local Independent Charities with full information and deadlines • DO BE ON TIME! • Please arrive/leave at listed arrival/departure time • Know where you are going • Know your audience • Leave time for Security Issues • Setting up and Taking Down Displays • Don’t come early – still setting up • Don’t leave early – missed opportunities • Bring a dolly/cart

  11. Marketing at Agency Fairs • Type of Displays • The more interactive the better • Use pictures • Bring an organized, easy to see display • Bring hand-outs that are concise • Bring business cards • Give Away Items • Bring catchy brochures • Bring plenty (will let you know potential attendance in invitation). • If no CFC number, use labels • Find something original – bags, candy, pens, squishy things • Be Creative! • Interactive information • If you are an animal charity, bring animals! • Pictures/stories/music

  12. CFC Code & Logo • Your 5-digit CFC Code stays the same as long as your organization is eligible • CFC Code SHOULD be used on marketing and promotional materials, brochures, websites, newsletters, facebook pages • If you don’t have your 5-digit CFC code on your materials already (and can’t afford to print new ones)? • Use labels, print your CFC #, and affix to brochures • Have a rubber stamp made with CFC logo and 5-digit code • Apply to your letterhead, newsletters, special event flyers, etc… • Use of CFC Logo • For information on CFC Logo Usage, please go to www.opm.gov/cfc and click on “CFC Logo Download”. Read User Agreement and follow instructions. • Be Aware of Brand Standards (also available on the website).

  13. Tips for Agency Fairs • What to Wear • Some federal offices have a formal, business attire dress code • Some have more business casual attire – Find out what is acceptable • Check the invitation, it should include instructions about dress • Who to Send • Send trained staff, not just seat fillers! • Train your staff and volunteers on your agency’s mission, vision and goals • Encourage your staff/volunteers to share your agency’s success stories • Not just for agency fairs but for interaction outside of the CFC events • Only CFC approved charities/staff should attend • Cannot “piggy-back” other charities on to CFC at Agency Fairs (unless a federation)

  14. 2012 Agency Fair at MCB-Quantico

  15. Speaking Engagements – Do’s and Don’ts • DO Dress Appropriately • Check with your CFC Campaign Manager • DO Arrive on Time • Leave enough time to get through security • DO Prepare • Send a speaker who knows about your agency inside and out! • Know where you are going • Know your audience • Speak for the allotted amount of time; May be more than 1 speaker • Provide limited statistics • Be familiar with the CFC – the 3 C’s DON’T Be Repetitive • Prepare what you are going to say so that you don’t repeat yourself

  16. Tips for Speaking Engagements • Tell an engaging story • Agency Success Stories • Demonstrate Outcomes • Relate to the audience • Allow time for questions and answers • Provide concise answers • Know your stats! – What do they mean and what do they represent? • Be ready to go at a moments notice • Sometimes we get last minute requests…..be ready! • Be sure that the speaker knows about your agency

  17. Speech Outline* - Where do I start? • Philanthropy in General • 35% - About giving and your agency • Your Charity • 35% - Success Story from your agency • Show enthusiasm and passion • 25% - CFC information • Make it personal • 5% - Make the Ask and Thank Donors *Courtesy of Heartland CFC

  18. Writing a Speech* • Determine speech’s objective • Tailor speech to your audience • Beginning – lay the groundwork • Middle – the meat of the story • Ending – give a summary • Make the ASK - #1 reason people don’t give? • THANK attendees • Allow time for questions *Courtesy of Heartland CFC

  19. Give it a Try!* • Defense Agency • 25 people in attendance • Mix of managerial, mid-level and entry level employees • 10 minutes allotted time • What do you say? *Courtesy of Heartland CFC

  20. The Elevator (or Agency Fair) Speech • Who are you? • What is my Agency’s Mission? • Be specific and detailed • Why are you passionate about your Agency? • Describe your programs and services in your own words • Be Enthusiastic!

  21. CFC MAD LIB • Divide into your groups. • 2. Listen to the instructions. • 3. As a group, fill in the appropriate parts of speech when cued. • Transfer words into the MAD LIB. • Read to the rest of the group.

  22. 2013 Campaign Calendar • Sept. 12013 Campaign Solicitation Period Begins • Sept. Key Worker Training Material Distribution Agency & Dept. Kick-offs (Military) Campaign Solicitation • October Agency & Department Kick-offs (Civilian) Campaign Solicitation • November Campaign Solicitation • Dec 15 2013 Campaign Solicitation Period Ends

  23. Questions/comments?

  24. Feedback and evaluation • We want to hear from you! • Call us if you have questions. • Complete the evaluation. • The evaluation will be emailed to you on Monday. • Just click on the link and complete the evaluation. Thank you for attending!

  25. Contact Information Tammi Ellis, CFC Campaign Manager tellis@rappahannockunitedway.org 540-373-3310 Ext. 310 Sharon Patrick, CFC Campaign Coordinator spatrick@rappahannockunitedway.org 540-373-3310 Ext. 318 3310 Shannon Park Drive Fredericksburg, VA 22408 www.potomaccfc.org

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